Alison Gilbert is the team leader of the Inspired Living Group brokered by eXp Realty. She shares her journey in real estate and the impact of CINC on her business. With over a dozen years in the industry, Alison started her own team last year and chose CINC to support her growth.
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My name is Alison Gilbert. I am the team lead for the Inspired Living Group. Brokered by exp Realty. I've been the team lead for a year. I've been in real estate for about a dozen years. So I just started my team last year and that's when we decided to go with CINC. I do have three people on my team.
It's myself, two other agents, and my TC is also has, she also has a seat. We're located out of Estes Park, Colorado, which is the gateway to Rocky Mountain National Park. At the same time that I switched over to starting my own team. Prior to that we were using another CRM. I don't think kvCore provided us with any leads.
And I just thought, with starting our new team, we should really have some leads coming in. And then I was actually paying for realty.com. I think I was paying $600 a month for realty.com. And over the year before, I got nothing from that, [00:01:00] paying $600. And when you guys said, you used $500 for for Google and Facebook, I was like, okay.
So that's even, and that sort of, that felt like I could reduce my price. Your price is 1300. And I'm like, okay, I can take 500 off of that, because I was ping that already, right? So I got rid of that and I started using you and I found a huge benefit, not only for the lead gen that we get, but the back end of how we see people are looking at, they're looking at their property alerts.
We get reminders of that. Anything that they, when they change their habits. We get an email or a text message. So that's been really helpful as well. Sometimes CINC will tell us, someone has logged in, they haven't logged in a couple of weeks and they've logged in. So then I'll go take a look at them and I'll see what my notes are and I'll see what they're looking at and it's a good opportunity for me to give 'em a call.
The other thing is that we pull up our hot [00:02:00] leads, like who has been looking at properties most recently and have they been looking at properties? Like I can see, I called them five days ago and two days ago they started looking at properties. So that's a good reason for me to give them a call.
'cause sometimes it's I call them five days ago, but they haven't looked at properties in 10 days. So that's not a phone call. But when I see that they've looked at property since I've been in touch with them, that just prompts me to give 'em a call. We follow up and a lot of times, we're calling, 1, 2, 3, 4 different times before we even get in touch with them.
These people I called them up, spoke to them. They told me they were six to eight months out. And, so I put him on property alerts and I think it was just by chance, they were they called me up and he actually got a job up in Estes Park and that changed their timeframe and then they were okay, now we're really serious looking.
So unlike [00:03:00] most of our clients, I showed them one property. They bought it. And we were done. So I think by the, between the time that I met with them, so I talked to them on the phone between the time that I first met with them and they closed, it was probably two months. And interestingly the listing that we got that came, it came in and, I have it go round robin through my team.
And the person who got it actually knew who they were. 'cause we're in a small town, so she knew who they were and she called it up and she got the listing. So it was easy to get that listing because of that. But that was a good lead as well. 'cause you wouldn't have called them otherwise. We still have a lot of people who we are cultivating and working on, but I think we'll definitely get a lot more, the, a lot more close at that Chris birding, I think that.
Zach, Zachary was, he was our training and onboarding person, but he was amazing, and you know [00:04:00] what I thought was interesting? He's you're really good. You always show up to, you always show up to these meetings. And I'm like, yeah, why wouldn't I show up to these meetings? And he's you won't believe how many people I set meetings for.
And they don't show up. Now, first thing is show up to your meetings. He was great. He just had so much information for me and I'm like, I've done lots of different CRMs, so I know a lot. So I think it was easier to onboard me, but he was great. And now I have John, right? So Jonathan, and the best thing about that, it's all about accountability.
So he's going over my numbers and what he thinks that we can do better at, and then he starts adding different things. I met with him earlier in the week and what he said to me was, we're gonna start this new marketing campaign for market reports for your buyers and sellers.
Like what's going on in the town that they wanna buy in or sell in? And I had never used that before and I'm [00:05:00] like, that's pretty cool. So he set it up for me and all I need to do is add new people, like CINC People automatically get that. But I can go back to all my other people and add them to that report and then that's another reason to call them, Hey, did you get my market analysis?
I like the drip campaigns. They're easy to set up. I have a couple of them set up and it's, it's email, text, call, but it has the, the emails are already, the emails and texts order. They're automatic. It's not like a reminder to send an email. It's like it sends the email, it sends the text.
It reminds me to call. So that I like, so I can, and what I do is I put a label on for that. I have a revived campaign. So I'll put a label in and it'll, it's a 45 day campaign. It'll tell me to call in the middle of the campaign. It'll tell me to call it the end of the campaign. So I don't need to remember to put them on proper, on reminders.[00:06:00]
One thing we didn't talk about was the website, so you guys were great with that. It was like, because I was gonna name my website the In Inspire, inspired living group, and they're like, no, that's not what you should name it. You should name it something that people are gonna be searching for.
Like Find Homes in Estes Park. So they helped that. They helped with everything, getting our website up and running. They were great with that as well. Big part of it that we don't really talk about. To me, it's like the next level. So what I like about it is that yes, if I didn't have the integration, I would just need to add it to Sisu, right?
Add my clients to Sisu. But the minute I, so I don't add all my clients to Sisu. I add them if I have a, if I have a a meeting or a showing, right? That's what I add there. And all I have to do is I have to do a. A preset label that Sisu says that you need to add in through. As soon as I add that label, they're ported over and all of their [00:07:00] information is ported over to Sisu, so I don't have to put in, their address or, their emails.
All that information's just sent over. It's pretty cool. And it's like ins, it's instant, within a few seconds it's over there. I think a lot of realtors, like when I first got in the business. I always said, my broker gave me buyers on a silver planner. Here's a buyer, here's a buyer.
And in this market you don't get that anymore. And it's you need to work. I, there's a lot of realtors in this town, some of them make a great salary and some of them are struggling, and I bet those struggling people are not making their phone calls, and it's, I don't like making phone calls, but.
It's like a lead comes in and it's, call, text, call, text, email, call, text, email. So that's what we try and do, we don't do it all the time. But CINC helps us because we can see how many, how many calls have we made, and what I do like about it is it tells me how many emails that they're opening.
So I might, [00:08:00] called them 10 times and sent them, five emails and three texts or whatever. And I can see they're not opening texts or emails, or maybe they're opening up their email, so it gives me a little bit more insight about how to respond to them.