---
title: What Every Real Estate Professional Should Know About Technology
description: Read the case study detailing how ROOST Real Estate Grew and retained a top performing team, increased conversion rates & closed deals with CINC's technology
---

[CINC Blog - The #1 Real Estate Lead Generation and CRM Platform ](https://www.cincpro.com/blog)

# [What Every Real Estate Professional Should Know About Technology](https://www.cincpro.com/blog/creating-opportunity-through-new-technology)

 Written by [Brandy Commodore](https://www.cincpro.com/blog/author/brandy-commodore) | 3/14/17 1:41 PM

*"If I had asked people what they wanted, they would have said a faster horse” – Henry Ford*

Let’s face it, the future of technology is impossible to predict, and yet we’re living in an era that is hyper-dominated by   
technology - the real estate industry being no exception.  The evolution of the category from door hanging signs, direct mailers and phone books, to CRMs and real estate technology platforms is evidence of just that. 

Long before joining the CINC family, John Mikesh understood the importance of investing in a real estate technology. In looking to build his own firm from the ground up, John recognized the ways in which a real estate technology platform would help him expand his reach and drive high quality leads that close.

What John didn’t know however, was just how much it mattered *which* real estate technology platform he chose. It wasn’t long after implementing his first platform that John realized that in order to truly grow his business, ROOST Real Estate needed a technology platform that would also act as collaborative partner, committed to helping him close deals. **Enter CINC (Commissions Inc.).  
**

Now, since implementing CINC 5 years ago, ROOST Real Estate has experienced year over year growth to the tune of millions!

You can download John’s full case study detailing how ROOST Real Estate:

- Grew and retained a top performing team
- Dramatically increased conversion rates
- Held agents accountable for their responsibilities
- … and ***Exceeded their annual goal by $5 Million***

The future of your real estate technology is in your hands. Don’t be the last to make the leap… and end up stuck on your horse!

  

 

[View full post](https://www.cincpro.com/blog/creating-opportunity-through-new-technology)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Brandy Commodore"
  },
  "dateModified" : "2023-11-10T15:35:15.319Z",
  "datePublished" : "2017-03-14T13:41:16Z",
  "headline" : "What Every Real Estate Professional Should Know About Technology",
  "image" : {
    "@type" : "ImageObject",
    "height" : 275,
    "url" : "https://cdn2.hubspot.net/hubfs/1939286/Case%20Studies/Mikesh%20headshot.png",
    "width" : 275
  },
  "mainEntityOfPage" : "https://www.cincpro.com/blog/creating-opportunity-through-new-technology",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "CINC in Action"
  }
}
```