Not every agent who joins CINC comes from a traditional real estate background. Ed King of Keller Williams Central Oregon spent over two decades in branding and marketing before real estate found him. And his results speak for themselves. A pipeline full of high-net-worth buyers, a $24 million property opportunity in progress, and a simple philosophy that keeps him growing year over year.
We sat down with Ed to talk about his process, his biggest wins with CINC, and the advice he'd give any agent who wants to get more out of their platform.
Visit Ed at centralorhomes.com.
Watch the full video here or read the transcript below.
Ed is a Keller Williams agent based in Central Oregon with eight years in real estate under his belt. Before that, he spent 25 to 30 years in branding and marketing, and he brings that same mindset to how he runs his business today.
Ed’s approach is intentional and low-pressure. When a new lead registers, Ed gives them a little room to browse first. He watches what they're looking at, then sends a personalized text that feels helpful rather than pushy. The next day he follows up with a call, then backs it up with an email. The reason he covers all three channels? He once closed a $2.4 million deal with a client who had a bad phone number on file. A bad number is never a reason to give up on a lead.
It started the way a lot of CINC leads do: someone browsing acreage properties. Ed noticed the lead had left a business phone number, looked it up, confirmed it was real, and left a voicemail. About a week later, the lead called him back.
Things moved fast from there. The client started around the $3 to $3.5 million range, then a week later sent Ed a listing at $24 million and asked what he thought. CINC kept sending relevant properties through the system, the client kept responding, and eventually they toured the Y-Bell Ranch, a stunning 435-acre property with $55 million invested into it. The deal is still active, with the client planning to come back out in late spring or early summer to keep the search going.
What started as a lead clicking through listings is now one of the biggest opportunities of Ed’s career, and a genuine relationship too.
Ed is currently working with several buyers in the $4 to $5 million range who are also planning trips to Central Oregon this summer. He’s already shown them multiple properties. CINC keeps those long-timeline conversations organized and active so nothing slips through the cracks while he’s waiting on buyers to make their move.
Ed’s take is pretty straightforward: CINC creates motivation. While other platforms spread leads across multiple agents and create a race to the inbox, CINC brings buyers into a closed system where the agent can show up as their go-to person. The platform is built to keep leads engaged and nudge them toward action. Ed has watched leads log in and immediately hit a “Request a Showing” button or reach out through the platform’s messaging tools. That kind of built-in intent is something he hasn’t seen elsewhere.
His take on CINC’s process? “Whatever you’re doing, just keep doing it.”
Be communicative, and make it feel real. Ed doesn’t use scripts. He calls to introduce himself, thanks leads for taking the time to register, and lets them know their information is safe. That first touchpoint sets the tone for everything after it. When people feel like they’re talking to someone who actually wants to help them, they stop shopping around.
Ed keeps it simple. One or two closed deals a year and the platform pays for itself. The math is easy, but the bigger picture is the pipeline you’re building over time. The $24 million opportunity sitting in his pipeline right now started as a standard lead registration. That pretty much says it all.