Christie Majors has over 16 years of experience in the real estate industry, including five years as a broker. Originally from Fresno, California, she built a thriving team in her hometown before relocating to Draper, Utah, where she continued to grow her business.
After switching to Real Brokerage, she experimented with Lofty for some time in Utah but soon realized that not all CRMs are designed for high-volume agents managing multiple markets. She needed a system that could support her expansion, maintain strong client relationships, and offer the customization she required. That’s when she doubled down on CINC, implementing it in both California and Utah to unify her operations. With nearly 20,000 contacts in her database, she’s mastered the art of staying connected across state lines.
Today, Christie runs two CINC sites, trains her buyer’s agents to use the platform at a high level, and credits CINC with helping her maintain consistent communication, automate follow-ups, and drive repeat business—even in a challenging market.
Watch the full video here or read the transcript below.
Christie Majors: [00:00:00] My name is Christie Majors. I have been a real estate agent for 16 years. I've been a broker for five of those. I was with Keller Williams, so I used their CRM. However, that CRM is owned by Keller Williams, so when I left there, my clients would've been left with Keller Williams. My husband worked for Fidelity National Title. CINC came out as one of their affiliates, and so he's like try this CRM and nobody can get ahold of your clients except for you. So that's when I went to an external CRM.
I have a team in Fresno, California, which is where I was born and raised. And four years ago I moved to Utah, Draper, Utah, and I don't have a team here, but I do use showing assistants here because I didn't know what kind of business I would be doing in Utah.
Actually, when I [00:01:00] came to REAL in 21, I got Lofty for my Utah clients. Paid $40 a month, but I continued my Commissions Inc. for all my California clients. But you get what you pay for. So I've had a pretty tough three, three of the four years I've been here was extremely tough capturing clients and staying in touch with them, with lofty.
That I'm sure it's more of just for a single agent doing a couple deals a year, it's not built for someone like me. And so I wasn't capturing any of my clients and doing any more business because I couldn't talk to them. So I went and got a second site with Commissions Inc. And so now I'm running Commissions Inc. both states. And my connection with the Utah buyers and sellers is just a 180 from where it was with Lofty.
The [00:02:00] biggest difference I would say is that I have taken my, let's just talk about Fresno, MLS, and I was able to work with the CINC back office and get all of the options that are in our listing into Commission Inc now.
They had to build it, but now it's matched my Fresno MLS. And so my clients aren't missing a home because of the criteria, and so my biggest thing about CINC is that the back office was even willing to make some changes to my CINC profile. The other second hugest thing is that a lot of CRMs and even Zillow or anywhere else, always has pending houses.
On their site. Now to the normal buyer, they may actually not know what pending means. That's the, that's a real estate word. That's not [00:03:00] the general public kind of word. They may think it means sold, which means they can't even go to see it and do a backup offer. They may think it's still active on
I was able to have the back office put only active on my search criteria, so at no time, if it is pending, it immediately comes out of the client's favorites or their search criteria completely. They can't see it on my site now how I talk to my buyers. I say, so here's your search criteria, and households will come on and off the market, and they're going to do that on my site because if they've already taken an offer, I don't want you to favor it and try to see it on a Saturday when it's already under contract.
So that's been a huge change between myself and other people that have CRMs [00:04:00] 'cause they're not able to do that. I teach zinc at a very high level to my buyer's agents. So when my and I onboard a team member. They only get to play in the pond of Commissions Inc. That's the only place they get to play. And they don't get Zillow leads, realtor.com leads. They only get to go into our pond and not even any new leads can go to them because until they can get someone on the phone, change the criteria. Send out the link, send out the Etta app make note, log in all the calls. They cannot get a new link. So everything else is just gravy. If you log in your calls and you have your notes and everything else is gravy, but if you don't even know how to do a reminder, you're not getting a new client.
So my buyer's agents were getting annoyed. In 2021 when everybody came back to buy. They were just getting annoyed at the number of leads. [00:05:00] My rule is you have to call within two minutes, so I don't have a speed to lead of who picks up the phone first. It is you. This is your safe day, so you have two minutes to call back at 2.01 minutes because I'm in production.
I'm making that call, and I watched. The clock. 'cause I get the text messages too. And I watch the clock and watch the clock. And this one day I was a little being sassy and I picked up the phone at two oh one that afternoon I showed a house $610,000 cash deal, closed in two weeks, 3% commission to the buyer's agent.
The other one is the one we just closed. Two months ago in July, she came on as a CINC lead. She signed in four years and three months ago. [00:06:00] She's been through 2 or 3 of my buyer's agents. And she finally came back, but she tried to call back every single one and they didn't answer. My office number is on there and the office number goes to me. So I picked it up, got her in the contract, and we. Just closed a $700,000 house.
I think the number one advice is time blocking, because if the agents that either if you pay for a lead or you just get a lead, even a friend or a family member, if you don't have. CRM to put 'em into. Therefore, you get it out of your brain into a software you're going to forget.
But if you pay for a software or you even pay for leads, and you do not use the reminders to be your calendar, to actually call them back [00:07:00] or wish 'em happy birthday or wish their daughter happy graduation, if you don't use those reminders. It doesn't matter what kind of real estate you're going to do, it doesn't even matter where your clients are coming from.
That's why I'll never leave CINC because at this point I have almost 20,000 people from my life of 12 years in there. And I've got reminders on everybody. And so that's what keeps you prevalent in a real estate market. And whether it's a down market or a good market, it doesn't really matter if you're not doing any follow up.
It's been up and down since I started in oh eight, which was a very down market. 2020 was a down market. Now in 2025 is a down market. So CINC is a very robust software. The back of it is that it connects. You to your [00:08:00] client at any given time. And in the old KW training, we were told to connect with our clients 33 times, called 33 Touch.
And so to be able to get campaigns for every single holiday every single event that we do, any client appreciations, we do first day of school graduation season, happy spring, happy fall, happy winter, all those things. That it's going all automatically. So even in a down market, they're seeing our name come across.
Where it goes for the buyer's agents is that they may have not set a good reminder. They had, may not have even done the reminder, quite frankly, but the ne. But Monday was a Happy Labor Day campaign. So the buyer's agent's name, picture is on that email, not mine. So that client sees their name and face [00:09:00] even when the agent wasn't working.
So it's just the fact that it connects us to the clients, and that's why we have about 60% repeat business. Those are more nurturer type of leads, and Zillow and realtor.com are a show now lead. And because they both, they act like that, I need both to feed the team.
My website is majorsre.com, so M-A-J-O-R-S-R E.com and that is the skin I put on top of my Commissions Inc. website.
And so you can get us there and look for any homes in California. And then you can call our office at (559) 464-5606. Or just look us up on Facebook Majors Realty Group or Instagram Majors Realty Group, Christie Majors find us. We'll help you find a [00:10:00] house.