---
title: "Target Smart, Win Big: Hyperlocal Marketing for Real Estate Success"
description: How CINC generated the lead that purchased the most expensive home ever sold in Charleston, SC
---

[CINC Blog - The #1 Real Estate Lead Generation and CRM Platform ](https://www.cincpro.com/blog)

# [Target Smart, Win Big: Hyperlocal Marketing for Real Estate Success](https://www.cincpro.com/blog/hyperlocal-marketing-for-real-estate-success)

 Written by [Dan Lott](https://www.cincpro.com/blog/author/dan-lott) | 7/9/25 3:12 PM

##### $21.25 Million Sale - The Most Expensive home Ever Sold In Charleston 

The CINC client marketing team has generated many high-value leads over the past dozen years, but we were especially excited to learn about a recent client transaction which may have been the most valuable CINC lead to convert to a sale. It was certainly the most high profile. 

CINC generated a lead that our client was able to turn into the most expensive home sale in the hostory of Charleston. The total transaction value of 5 East Battery Street - an Iconic home in the Charleston Battery section of Charleston - was $21.25 million. 

How does a lead of this value get generated? It was the culmination of a 9-year process that fits with CINC's core concept about lead generation - hyperlocal microtargeting. 

**Our latest whitepaper explains what hyperlocal microtargeting is, outlines the timeline of events, highlights how CINC AI stepped in to make the connection, and shows you how to create a similar search advertising campaign. [Read more!](https://www.cincpro.com/hubfs/charleston-historic-home.pdf)**<https://www.cincpro.com/hubfs/charleston-historic-home.pdf>

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[View full post](https://www.cincpro.com/blog/hyperlocal-marketing-for-real-estate-success)

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