CINC Blog - The #1 Real Estate Lead Generation and CRM Platform

Target Smart, Win Big: Hyperlocal Marketing for Real Estate Success

Written by Dan Lott | 7/9/25 3:12 PM

$21.25 Million Sale - The Most Expensive home Ever Sold In Charleston 

The CINC client marketing team has generated many high-value leads over the past dozen years, but we were especially excited to learn about a recent client transaction which may have been the most valuable CINC lead to convert to a sale. It was certainly the most high profile. 

CINC generated a lead that our client was able to turn into the most expensive home sale in the hostory of Charleston. The total transaction value of 5 East Battery Street - an Iconic home in the Charleston Battery section of Charleston - was $21.25 million. 

How does a lead of this value get generated? It was the culmination of a 9-year process that fits with CINC's core concept about lead generation - hyperlocal microtargeting. 

Our latest whitepaper explains what hyperlocal microtargeting is, outlines the timeline of events, highlights how CINC AI stepped in to make the connection, and shows you how to create a similar search advertising campaign. Read more!