---
title: Lights, Camera, Action! Best Practices for Producing Real Estate Videos
description: Check out our best practices for creating top-performing real estate videos. Video continues to dominate in the content world.
---

[CINC Blog - The #1 Real Estate Lead Generation and CRM Platform ](https://www.cincpro.com/blog)

# [Lights, Camera, Action! Best Practices for Producing Real Estate Videos](https://www.cincpro.com/blog/lights-camera-action-best-practices-for-producing-real-estate-videos)

 Written by [Taderal Reid](https://www.cincpro.com/blog/author/taderal-reid) | 2/13/20 4:15 PM

Embracing video in your 2020 marketing initiatives is a must. Video continues to dominate in the content world and increases your engagement and brand exposure. Viewers [retain 95% of a message when they watch it in a video compared to 10% when reading](https://www.prnewswire.com/news-releases/cinc-continues-to-put-relationships-at-the-forefront-of-real-estate-technology-with-the-introduction-of-video-messaging-via-texting-and-email-300995754.html) it in text.We know creating and distributing video can be intimidating, so we've compiled a list of best practices to help you with conquering video in 2020! 

## Start with a Script

Starting with a script is essential. You might think you can skip this step, but **writing your ideas down can save you a lot of headaches** later on. It also helps to focus your message, minimizing filler words like 'um' and 'uh.'

## Eye Contact

**Remember to look at your webcam and smile.** It's fine to peek down at your script from time to time, but don't forget to focus on the webcam. Blinking is encouraged- you want to keep a natural contact. 

## Find Your Lighting

In general, **facing a window will result in a nice, even light that makes you easily visible against a background.** Avoid areas with low light or too much backlighting (windows in the background are a challenge for webcams). 

## Audio Check

When setting up audio, **consider using an external microphone.** These allow for more control over the quality of the sound. And always **make sure to check your audio before filming.** Simply record a couple of seconds of you speaking and then play it back to make sure the audio is clear with little to no background noise.

## Clear some Space

After you confirmed your audio check, take a look at what is in the frame and remove anything distracting. **A quick clean up can do wonders.**

## Positioning

Whether you are using a USB webcam or built-in webcam on your laptop, **make sure that the camera lens sits at or above eye level,** **no higher than your hairline.** Once your webcam is in place, remember not to sit too close to the camera. 

## Wrap Up

Video can be scary, but these best practices will help you become a master and share your expertise! Practice makes perfect, so keep your goal in mind. You'll become a video rockstar and crush it in 2020. 

 

### Download our guide to scripting your marketing videos 

[View full post](https://www.cincpro.com/blog/lights-camera-action-best-practices-for-producing-real-estate-videos)

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