---
title: "Insights from Google: Maximizing Your Real Estate Lead Generation"
description: Home search traffic is hitting record levels in 2020, and the experts from Google join CINC to discuss how you can get the most out of this opportunity.
---

[CINC Blog - The #1 Real Estate Lead Generation and CRM Platform ](https://www.cincpro.com/blog)

# [Insights from Google: Maximizing Your Real Estate Lead Generation](https://www.cincpro.com/blog/video-real-sync-insights-from-google-maximizing-your-real-estate-lead-generation)

 Written by [Dan Lott](https://www.cincpro.com/blog/author/dan-lott) | 7/28/20 7:15 PM

Home search traffic is hitting record levels in 2020, and the experts from Google joined CINC to discuss how you can get the most out of this opportunity.

Google Strategic Managers, Kristen Fox and Meridith Hall, broke down trends from the first half of 2020, and gave expectations for the remainder of the year.

Dan Lott, CINC VP of Client Marketing, shared how these [record lead generation results](https://www.cincpro.com/blog/video-record-results-and-new-opportunities-in-real-estate-lead-generation) impact CINC clients and prospects.

Hosted by CINC CEO, Alvaro Erize, this session is a can’t miss for anyone looking to build their pipeline and maximize their lead generation.

Learn more about CINC: [https://www.cincpro.com/request-a-demo](https://www.cincpro.com/request-a-demo).

Watch the [Replay](https://www.youtube.com/watch?v=jSn_Mf5_MhQ) below. 

## Topics Covered in this Episode

Click the link to skip to specific section,

[2:00](https://www.youtube.com/watch?v=jSn_Mf5_MhQ&t=120s) The CINC and Google partnership  
[2:46](https://www.youtube.com/watch?v=jSn_Mf5_MhQ&t=166s) Google's current and projected home search traffic trends and other real estate data to drive you more leads.  
[14:30](https://www.youtube.com/watch?v=jSn_Mf5_MhQ&t=870s) How CINC achieved record Google CPL results in 2020 and how it affected lead quality.  
[23:45](https://www.youtube.com/watch?v=jSn_Mf5_MhQ&t=1425s) Tactical tips you need to deploy in your business to build your brand and your pipeline NOW  
[34:05](https://www.youtube.com/watch?v=jSn_Mf5_MhQ&t=2045s) Improvements to the Google My Business program and how it impacts Realtors.  
[43:30](https://www.youtube.com/watch?v=jSn_Mf5_MhQ&t=2610s) Takeaways

 

## Key Takeaways

-  Lean in to the momentum with an adequate budget  
-  Keep Google My Business current (Find more info [here](https://www.google.com/business/) and [here](https://support.google.com/business/answer/3038177?hl=en).)  
-  Engage with CINC's Remarketing & SOI Remarketing Program

## Meet the Speakers

**Kristen Fox** - Google Strategic Manager  
**Meridith Hall** - Google Strategic Manager  
**Alvaro Erize** - CINC CEO  
**Dan Lott** - CINC VP Client Marketing

[View full post](https://www.cincpro.com/blog/video-real-sync-insights-from-google-maximizing-your-real-estate-lead-generation)

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