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Michigan Real Estate Cost Per Lead (CPL) Market Data

Michigan Real Estate Lead Generation updates for 2023. New data from Salt Detroit and Grand Rapids.

Rank	Market	Buyer CPL	Seller CPL
14	Detroit-Warren-Dearborn, MI	$6.67	$8.70
52	Grand Rapids-Wyoming, MI	$7.81	$10.61

Here are the top local submarkets for real estate leads within 5 miles of center of Detroit (according to CINC's proprietary data from Google):

Distance (Mi)	Area	CPL	Lead Volume
0	Detroit MI	$6.67	Medium-High
4.54	Ferndale MI	$10.36	Low
5.93	Southfield MI	$10.78	High
6.74	Madison Heights MI	$7.27	Medium-Low
6.79	Redford MI	$15.14	Low
7	Dearborn Heights MI	Request Demo to Unlock Data	Low
7.27	Lathrup Village MI	Request Demo to Unlock Data	Medium-Low
7.28	Berkley MI	Request Demo to Unlock Data	Low
7.44	Royal Oak MI	Request Demo to Unlock Data	Low
9.35	Clawson MI	Request Demo to Unlock Data	Low
9.39	Beverly Hills MI	Request Demo to Unlock Data	Low
9.8	Walkerville ON	Request Demo to Unlock Data	Low
10.31	Birmingham MI	Request Demo to Unlock Data	Low
10.59	Warren MI	Request Demo to Unlock Data	Low
10.65	Livonia MI	Request Demo to Unlock Data	Medium-Low
11.19	East Windsor ON	Request Demo to Unlock Data	Low
11.4	Windsor ON	Request Demo to Unlock Data	High
11.53	South Windsor ON	Request Demo to Unlock Data	Low
11.7	Grosse Pointe Park MI	Request Demo to Unlock Data	Low
11.71	Lasalle ON	Request Demo to Unlock Data	Medium-High
12.04	Wayne County MI	Request Demo to Unlock Data	Medium-Low

Here are the top local submarkets for real estate leads within 5 miles of center of Grand Rapids (according to CINC's proprietary data from Google):

Distance (Mi)	Area	CPL	Lead Volume
0	Grand Rapids MI	$7.81	High
0.45	49503 MI	$4.55	Low
0.53	Heritage Hill MI	$6.97	Medium-Low
2.17	49507 MI	$10.27	Low
2.49	49504 MI	$4.32	Low
3.31	Alger Heights MI	Request Demo to Unlock Data	Medium
3.31	East Grand Rapids MI	Request Demo to Unlock Data	Low
3.34	49505 MI	Request Demo to Unlock Data	Low
3.93	Wyoming MI	Request Demo to Unlock Data	Medium-Low
4.01	49506 MI	Request Demo to Unlock Data	Low
5.2	Comstock Park MI	Request Demo to Unlock Data	Medium
5.7	Walker MI	Request Demo to Unlock Data	Medium
6.34	Grandville MI	Request Demo to Unlock Data	Medium-Low
6.43	49418 MI	Request Demo to Unlock Data	Low
6.57	49508 MI	Request Demo to Unlock Data	Low
6.59	Kentwood MI	Request Demo to Unlock Data	High
6.63	Northview MI	Request Demo to Unlock Data	Low
7.29	49546 MI	Request Demo to Unlock Data	Low
7.37	Jenison MI	Request Demo to Unlock Data	Medium-Low
7.93	49525 MI	Request Demo to Unlock Data	Low
8.14	Kent County MI	Request Demo to Unlock Data	High