Boost Your Real Estate Business: Insider Tips and Tools from CINC’s Jonathan Brown and eXp's Gil Ramos

In this interview, Jonathan Brown, Senior Director of Sales at CINC, and Gil Ramos, a seasoned real estate professional, discuss how CINC’s tools and strategies can boost productivity and profitability for real estate agents. 

Key points discussed include:

• Impactful Events and Networking: Coming off of a great Build at Sea event, Jonathan and Gil emphasize the value of close interactions with industry leaders.
• Proven, Repeatable Systems: Gil explains how following a structured system can help agents scale their business, regardless of their experience level.
• Real Verified Leads: Jonathan introduces CINC’s unique two-factor authentication process that ensures the quality of leads, significantly improving conversion rates.
• AI Integration with Alex: They discuss the role of CINC’s AI tool, Alex, in nurturing leads and enhancing agent productivity by handling initial client interactions.
• Community and Support: Both highlight the importance of CINC’s supportive community and continuous training programs, which empower agents to achieve higher levels of success.

Transcript

JB_Gil_BuildatSea

Gil Ramos: [00:00:00] That's a big boat, man. I feel like I just got off that boat. It was such an incredible opportunity to be on utopia of the seas. We had an incredible build at sea 24 event. And, I feel the great thing about this is we're a couple of weeks away from there and we reflect on all the greatness that we got from that this is the first time you got to travel with us and see what that was.

This is Jonathan, senior director of sales over CINC has been a partner of mine for a decade now. So what was your perception of the event? We're going to talk about a little bit and give people some key things that they can do to scale their business. So what was your,

Jonathan Brown: That was just an extremely impactful, like intimate event, right? It's not often where you can get in an environment like that where you're that close to some big players, right? I was 15 feet away from all [00:01:00] these top speakers and a lot of industry expertise and knowledge. And it had me so fired up that, I've been contemplating getting my real estate license now for years, right?

And my company pays for it. Won't cost me a dime. And I left that boat committed to myself that I'm going to get my real estate license this year. Not sure what I'm going to do with it. I have no idea, but the goal is to have it. So anyway,

Gil Ramos: I know what you're going to do with it. I know exactly where you're going to put it. We'll talk about that some other time.

Jonathan Brown: I love it. I love it.

Gil Ramos: We're going to level up. And that's what you should be doing. If you're watching this call right now, What you're gonna get from this is it pull back the current opportunity to look at how I grew my business and how many other leaders in the industry have grown their business.

You following a proven repeatable system? Get your pen. You're gonna get some nuggets here today, and we're gonna try to invite you into looking at. What that next level is right coming in towards the end of 2024. And you might be super proud of your results. You may not be proud of your results.

But what you know is you can make a [00:02:00] decision to change your destiny forever by instituting a new habit by instituting a new product or system that can actually 10 extra business, right? Super excited about some of the team leaders that are on this call. Some agents that are newer to the business because this works as long as you work it and it works universally.

No matter what your background is, whether you're a brand new agent experience agent, I found CINC pretty early in my career, right? I was actually using another system and it was okay, but you don't know what you don't know, right? So maybe you're using a CRM right now and you're like, I'll see your arms the same.

They they give you leads, they document the transactions, stuff like that. But when you actually look at. That same concept and everything other every other feel like you say, okay I've got a car all cars the same I've been on a plane. All planes are same. I wrote on spirit. All planes are like spirit, right?

No, you don't know what you don't know. You don't know what you know business class flying on emirates feels unless you go through that and that's what was experienced for me when I joined CINC, right? [00:03:00] I was in a you know I had a I was flying in a plane on the back of the plane and coach And I just thought that was the way we did it And then I was like, wait a minute, you're giving me systems training tools.

I'm probably like his brotherhood community that has these masterminds and not like this mastermind word. We say once in a while we say, Hey, we're going to know masterminds where you pull out your P and L. You look up your marketing. We're gonna look at your people. We're gonna look at your calls.

We're gonna look at and we're gonna work together as a crew to figure out what's going on with your things. We can 10 X your system, right? And then not only that, as I started to using probably one of those powerful things was I started inviting my agents to come to the event and then they started leveling up, right?

So CINC is a community where people go to when they're at the spot where they're I'm gonna look at your logo right now. If you guys look at that logo when they're ready to level up. And in the bottom level there, there's a lot more players in there. And then as you level up, you got into a small group and you all, and I was proud to go through every one of those levels with CINC and level up my business.

So King, John, and [00:04:00] for those of you guys who don't know who CINC, what CINC is commissions, Inc. Tell me more about it. And from your spot and then I'll show them how it works on my team.

Jonathan Brown: Yeah CINC is what we consider an indispensable. Tool, if you will a system that that agents and teams and brokerages can do without, at the, at what we do is we help companies grow their business through online lead generation and conversion, right? If your goal is to really create this profitable business things here to help and it's not just online leads, it's all your lead generation, right? Help you acquire new clients, home shoppers, looking to buy or sell homes and help you give you the tools.

That convert those clients into transactions and going off of what Gil just said. I like to think about a Ferrari, right? If you think about I could buy a Ferrari today, put it in my driveway, but I won't give it a fourth of gas to put in it. It won't in that or that car won't go anywhere. That Ferrari won't go anywhere. Unless I put gas in it. So while CINC is a, has a great technology platform, it all starts off with the leads. The leads are the gas [00:05:00] that makes our Ferrari go. And the CRM is our Ferrari. Again, the CRM is only as good as what you put in it. All starts with CINC and our leads.

Gil Ramos: Yep. Yep. My team enjoys getting the leads popped up on their system. We use a pond, which is incredible because it allows the ready agent to get the lead so they can go out there and build a relationship, right? They get to play D squared, right? They have to be detective. Until they get enough information that they can be a doctor and diagnose and prescribe what the client needs, right?

And the clients come in all different phases, right? I love to say sometimes they come in their pajamas And they're just dreaming. Oh they come in and they're just ready They've already had tons of experiences on those sites and they just maybe they're coming to your site because they're like I Want to buy a house today.

Here's the house. I want to buy. Can you write a contract? Yeah. No, so I want to mention one thing that you guys recently changed was all over the news, which was real verified leads. One of the few platforms that actually the only platform that had anything like that, it's real verified leads. And it's a double authentication system that [00:06:00] allows you to know that when you get a lead, that is a real lead.

And not only is that a real lead, it's their name, phone number, and email. And they confirmed it. Before they got access to the site, right? Like they can actually Mickey mouse in there and they can look in, but that's not a lead, a real verified leads lead that, that they, not only that is they have their phone in their hand at that time.

And we verified that the emails there and not only just an email, but it's their email and the phone number is not just a phone number. It's their phone number, right?

Jonathan Brown: Yeah. Yeah, that's correct. What's been great is. First talk about the pond account on accounts. What's great about the pond accounts is a lot of teams will build or grow their teams by generating leads and round robin leads to agents and agents sit back, kick their feet up and just wait for that next lead to come in.

And if you think about it, you might be getting a hundred leads and come out, have four agents and an agent might be sitting every three days waiting for a lead to come in. That's not a very productive way to go about things. So upon the count, what's great about a pond account is Your agents are assigned to a [00:07:00] pond account.

There's leads in the pond account and active hungry agents are sitting in their focus on the pond account, laser focused tracking activity, reaching out, making phone calls, sending out texts and emails, trying to convert business. What ends up happening is our clients actually see a greater ROI faster when they incorporate ponds and that real verified leads, but it's been a game changer, Gil.

I have 20 years. of online lead generation experience. If anybody's out there wondering what value does JB bring to the table? 20 years of online leads. It's all I have done. It's all I'm passionate about. I know that if you're a business of any sort and you want to grow your business exponentially, The online world is unlimited essentially, right?

There's two people you can sell to people that you know, people that you don't know. So if you really want to grow your transactions, who do you know? There's billions of people that you don't know. And what CINC does just talk about this real verified [00:08:00] leads when they brought it to my attention that we were going to kick off this real verified two factor authentication process.

I thought based on all my knowledge and history and expertise, we'd see like a 25, 30 percent real verified lead rate. I was way wrong. It's basically 70%. So think about it. Send a client 100 leads in a month. 70 of them have gone through the process of two factor authentication, letting you know that the phone number they gave you is actually the cell phone in the palm of their hands.

It's absolutely fantastic. And what we've also seen in that 70 percent 10 percent are the ones that would have given you a bad phone number. that have come through there and said, Oh, darn it. I actually gave you a bad phone number. Here's my correct phone number. And one last thing, Gil, if you don't mind the psychology behind that, right now, more than ever, people want value.

They go to Google and they type in, I want a four bedroom home for sale in Lassiter high school district. That's a very long tail keyword search, very specific search. [00:09:00] They know what they want. And if they're taken to a site like a CINC site that has nothing but Lassiter high school listings. It's exactly what they want.

It's modern to clean looking site. It updates every five minutes. They perceive the value and you're a trusted resource, the more likely to give you their actual phone number and go through that process. And by the way, That 70 percent will only go up as you're a client.

Gil Ramos: I'll be honest with you. There's so many things that CINC does and nobody else does. So there's CRMs out there. There's no CRM that's out there that focuses on the two most important things. I think if you're an agent on this team and you're looking to level up, you want to be able to have a system that's scalable.

And that's profitable. And the one thing I've gone to, and I've gone to other conferences and things of nature, and those two words don't come out of their mouth. Why? Because they don't really care if you're profitable. They're just selling you a product, right? Versus on CINC, they're going to go in there and they give you a success manager and they're going to be like, okay we see you're working on these and this one, [00:10:00] blah, blah, blah.

And by the way, okay. This agent on your team, you may need some coaching here. Let's drive them into this success. Let's introduce them into this webinar that's going on right now. We're going to have about 300 agents on there. We're gonna do some live dialing. We're gonna go in there and show them specifically, not only how to say the script.

And I, by the way, your script is ridiculous, but also like how to feel this script. So when you say this script, you sound like a top professional. And they do that week after week. And my agents on my team I can tell you in fact, today on my coaching call with my team, they're like, since we came back from Atlanta, which is where their home office is located, They invite all agents who have access to their home office and go through a three day intensive training where the last day is our conversion day and they make live calls with John Marone, who's a fricking, just an incredible beast.

And they spend all day, they play games and they play, they break up into groups and then they go live. And then what happens is the proven repeatable system, right? So 80 times they've done conversion day, all 80 times they've always gotten the same results out of all the dials [00:11:00] they between 10 and 15 percent go into.

A good lengthy conversation. And from those 10 to 15%, 30 to 35 percent turn into an appointment. And in that power hour that we're making call, I think we made something like I don't know, it was like 30, 40. It was like, I think 117 actual confirmed appointments. And the value was some millions and millions of dollars of commission commissions being made, right.

While we were making one call, what happens to the agent that's on your team or that's you, it's down there. And it was certainly single agents there. And team is it's Empowerment goes up. Belief goes up. And as a result of those two things, your profitability goes up. Because in the three day live training, like it's just as a leader myself, I don't ever miss those because I think that I'm robbing my team of an opportunity to go join that CINC Facebook.

And now when those webinars come in, they're jumping in there. I just had a girl on my team and we just celebrated her. She had never really made calls before. She's brand new to my team. She's closed seven CINC deals [00:12:00] in the last three months. She's about to hit her 90 days. It was seven. It's seven total pendings, four closings in the next couple of days.

So every single one of them came from a stranger. That's somebody that came to their platform and raised their hand. Her name is Libby. Big shout out to Libby. We're very proud of you. Every one of the ones she closed, We're five, six, seven, 800, 000 deals in a 308 in a 400, 000 market. So they were all upper echelon leads where the consumer went to I don't want to go to that site.

I love this site. I'm engaged with you. They got the app, they go through and they. And they really dial it in and it's made some incredible appointments. She's got two more appointments this week. Another girl on my team made 767 calls a day. She had never really made calls before. She was going to walk out of the room really honestly during the call session, right?

She was like, and I went over to her and then she got even more nervous. But then she went over and she was like, Oh, I got it. I figured it out. And now it's something that empowers her. It's like anytime I make dials, I make money. Because it's now, it's A [00:13:00] source of that of if I want a new car, I make more dials, right?

So it's an incredible tool to unleash his age. When you look at the top agents in the world, all of them have systems. The only way you become a seven figure agent is if you have multiple systems working at the same time, they give me my website, they give me leads, they give me data, they give me a conversion, they give me AI, right?

So we've got this little AI tool, which maybe you can talk about Alex. on how it's helping people convert more leads.

Jonathan Brown: Yeah. Yeah. Let me take a step back if you don't mind. Like what that conversion day training and those CINC universities for the only one that does it right. So it does set us apart.

Thing about CINC is we are, it's a service oriented company, right? In our community, probably the biggest intangible Gil, you mentioned it, right? Like you can't sell the value of a community. Those masterminds that you attend, they don't talk about lead generation and conversion. It's PNL.

It's Big time strategies and how to grow to the next level. It's all, it's very impressive. And I get this question all the time. It's how do the leads compare today? They did in [00:14:00] the past. What's great about our CINC university, what Gil just mentioned is we do it every single month. We make thousands of calls every single month and we call like on a Wednesday or I forget what exact day it is on.

And then during an hour that it's not a best hour to make these calls. But, and we still have. A high level of success where the agents that are part of this power hour, they actually go back home. They set these appointments and they go back home. The average agent. is going back to their, to the weekend with appointments that's resulting in the average, like 25 K in commissions, right?

It's crazy. And Gil, you hit the nail on the head. What CINC does is we have the best tactics for capturing the highest educated, most motivated home shoppers, right? There's a, why they, maybe they have. Another child, right? Or just got divorced or whatever it might be. There's a reason they're looking for a new home, right?

And then there's this education behind it because they know what neighborhood they know what school, right? [00:15:00] They've already, they maybe they're relocating and their new boss said, Hey, check out these three schools, check out these three neighborhoods. They're more motivated, they're more educated. And typically.

Those areas that you want to receive leads from are the higher price point areas. Time after time to time, we hear our clients say, Hey, you know what? The average price point in my market's 450, 000, but CINC gets me to 650. That is what we all want.

Gil Ramos: Yeah. Yeah. Yeah. It's funny. And I do want to talk about the AI system you guys put into the CRM, which allows me to get even more conversion is what I find is that most agents And J Abraham came up with this is only three ways to increase your business.

And he wrote a book about this fact. And I referenced this book because it's one of those books that just tells you all the theories and blah, blah. And on one page, he actually writes. The three levers that you can do to double your business, right? And he says you can get more clients to buy more stuff, right more expensive stuff and buy more often, right?

That's really what was it get more clients which [00:16:00] CINC does yep getting to buy more expensive stuff Which yes, that's what happens because now they're looking at the prettiest pictures online Which are costing more money opens up the conversation about expanding their budget And then allows me to send them campaigns so they can buy from me more often, right?

That's right. Abraham who's the godfather of sales, right? He's like he's written all the books Like i've got one over there on the shelf It's just that simple, right? So if you're asking yourself last year I sold to a lot of people in my price point, I really want to level up my clients.

This is a system I want to, I want to be able to get more clients. I want to convert better. So then you need to have AI. If you don't have AI in your system, I don't know what you're doing. Tell me more about, tell me more about Alex.

Jonathan Brown: So Alex, Alex is a game changing AI, right? It's, I like to, people call it artificial intelligence. I like to call it actionable intelligence, right? Because AI allows you to take action and level up your game. Gail just said, there's two ways to level up your game. You can sell more, or let's just say, how about if you sell the same number? But you increase [00:17:00] each one of those price points by an extra 200, 000.

Are you leveling up your game? Yes, you are. But AI, here's what agents want, right? We understand you're busy. You got families. You got just work. You're now business. A lot of you aspire to have multiple businesses, right? So what CINC does and what AI does, AI multiplies your bandwidth, AI gives you the safety nets, AI helps you overcome the pitfalls and the challenges as it relates to managing and nurturing and converting.

All your leads into transactions, right? As you're busy with your family, as you're busy with your now business CINC in our A. I. Alex is going to nurture your leads 24 7 3 65 he or she comes across as your team member, right? So the very first challenge is speed to lead. If you're in the closing, you get a brand new lead.

Guess what? You're gonna take care of that closing. You can't call that lead within the first minute, right? First five minutes. So what Alex does, Alex reaches out to that lead on your behalf. Everybody here knows 80 [00:18:00] percent of buyers and sellers going to work with the very first person that reaches out to him.

We will ensure that Alex will reach out and nurture that lead until you can hop in. What's great about Alex? We've seen 20 minute conversations. We've seen two hour conversations, right?

Gil Ramos: The consumer doesn't know any difference.

Jonathan Brown: Mhm. It's crazy, right?

Gil Ramos: They're texting back and forth. And by the way, you can watch the text message campaign, right?

You can just take over, right? I'm like, I don't know how she's doing great here because it's like

Jonathan Brown: it's on your mobile app, right? You can see it on your mobile app and jump anytime you want to.

Gil Ramos: Yeah. So Alex is having a great old conversation in there. And I'm like, Oh, I'm going to answer this one.

And then Alex just turned off and never comes back again. Cause once it's a human touch there, there's no need for Alex to be involved and you just come in and the consumer is looking for responsiveness. That's right. The consumer is looking for information. They're not looking to be sold in that moment.

But when that conversation moves into that spot, Alex doesn't need to be involved. And that's how we utilize. In our [00:19:00] system. I would like to talk about if we can, it's I don't care where you're at. I've introduced thing to people and I've always been a person who's been very reserved about, and I don't like inviting people to anything that maybe it's potentially a bad experience. So and also I'm very careful. I don't just say, Hey, you should go watch this. You should go do this, blah, blah, because, you just never know what happens. But I have been sending people over the CINC for years and years. And it's almost like if I once you get turned on to it, you never go back. I can tell you like dozens and dozens of people that one day came to me and it's what are you doing your business? I want to level up. What do you have right now? Level up. Okay. Why not try this? And then boom, that happens. In fact, you were telling me about a young girl who just came in earlier this year as a brand new agent, what would happen there?

Jonathan Brown: Yeah. So yeah, her name is Tiffany Christian and Tiffany and I don't know how she got into real estate. She's actually like from a texting, like a good friend now because we're just sharing information. She's in Virginia beach actually, but she got her license in March and since March, she's already closed about [00:20:00] six or seven.

Might be six, but the pending here or there transactions that were all CINC related and she's such like a champion has had so much success with the system, with the community, the training she's actually referred three other agents out of her. Furthermore, she's a, she's raised her hand and said, Hey, I'll help onboard these people.

Like she believes in it so much. She's got friends, she's got family, her kids play soccer. One of her CINC clients. She sent me a picture the other day, one that she was at a restaurant with just some people. There ended up being CINC clients what they were and their kids played soccer, but they're on the same team, but there's such friends and there's such connected.

That they still meet up together and have dinners whenever they can. And that was all done by CINC, man. It's I love it. I have to say something else about that. A lot of times we don't get credit for the referrals, right? So I ran into a client of the day, actually it was last year, that [00:21:00] client pointed out something I'd never heard before.

It wasn't just the CINC leads. 80 percent of his business came from the referrals that he had gotten from the CINC leads, even if you don't buy anything, he had a really good process. Hey, if you're not ready right now, do you know anybody in your network that's looking to buy or sell a house? And he's able to have these drip AI really hone in on that expertise he's developed over the years, pretty cool stuff.

Gil Ramos: So here's what's cool about your story of the girl in Virginia Beach, because there's a compound effect to this, right? And Albert Einstein mentioned, he said this, and then I'm going to quote him so I don't screw this up, says, compound interest is the eighth wonder of the world. He who understands it, earns it.

And he who does, who he, who does not pays it, you pay the price of non operational on tools and resources and systems, right? But those people who pay, who understand compounding, they understand is a compound effect of building [00:22:00] your business. Month after month. So that, so she's closed six deals in the first six months of her career using CINC.

How many do you think she's going to close in the next six months? When those needs start to mature and those relationships start sending her more referrals, right? Once you get to that hundred closing metric, like you really been a business forever, right? Every year, five, six people are going to come in and they're going to want to sell their home.

You can help them buy a home. That's 10 sales a year, right? For me, I've got 35, 000 leads in my system as a result of doing this for years now. So we do hundreds of deals per month, right? We do hundreds of, we've done, we've probably come close to a billion by now. Yeah. In total for CINC, I should probably look that up.

We averaged a little over a hundred, 150 million a year. So over 10 years, it looks about pretty close to that number. So what does that mean to you? It means that if you're looking to level up. I'd love to help you. Jonathan would love to help you. The same family would love to help you, whether they're a brand new agent or somebody who's been in the business for a long time, there's somebody at [00:23:00] your level, there's something that you do that I don't think you guys actually know that you guys do it. That's so brilliant. I'm sure you, I'm sure you did.

So the first time I went to a team leader mastermind and they're like what's your production level? And I'm like I don't know. We need you to look that up before we put you in the room. So I think. The very first time I went, the first level was at zero to a hundred or yeah, it's like zero to 75 and 75 plus something like that.

Yeah. So you go a hundred and plus. So I was in the first group. It was, if you're doing less than 75 transactions about was what the hell is the other room talking about? I can tell you the next year I was in the 75 plus averaging about 200 transactions at that time. So like for me, like knowing that the information I'm getting, It's not, I hate when I go to a let's say big seminar type events and they're teaching one thing, right?

And it's not exactly in alignment with where I'm at in my business, right? When that, for the first two days, I knew that they were speaking my language. I had problems that were different than the big group. I didn't need to be in the big group yet, [00:24:00] right? What was cool was, The day before and the day the group ended on that day.

And the next group came in after that, we got to all see each other. We took a little cruise together like in Miami or something like that. It was a little yacht cruise. So that was cool. So we got to see each other. But all I wanted to do was next year, come back in the bigger group. And I wanted to know, I was like, I knew my problems in my business right now.

But I wanted to have their problems. So like that, you know what we did was, I masterminded with a couple of them too. And I found out, I was like you should really be using this. Oh, by the way, are you reading your daily report? Are you doing, is it like this? What about your one on ones?

I'm like, what's on a one on one? Here's my questionnaire. And I was like here's the three things I go through. Here's your dollar productive activities to help an agent get to the next level. And I was like, and it was one of the leaders told me at that time, I was like, dude, when your agents do better, you do better.

And I'm like, he goes, make sure your agents do better. And I'm like, That seems simple. I can do that. Yeah. So those kind of like trade secrets, you're never going to learn from somebody in your office, right? Those trade secrets, somebody in your office, probably unless you're [00:25:00] in a progressive brokerage that thinks in abundance, like you're probably not going to learn that from somebody next to you.

Especially if you work for ABC realty, they're going to keep this a secret. CINC's not a secret. We're going to unlock all those treasure chests for you. So you can go in there and really dig out the nuggets. So tell us a little bit about, now that we're here in spotlight. What is the philosophy?

I got to see your home office and meet your people and you guys are very much into celebrations. And when I was there, you guys were honoring people who had been there for many years and branding people who had just joined. Tell us about the experience with CINC in the back end for you guys.

Jonathan Brown: Hey, let me, CINC has a very distinct why, right? It's our, why is, Improving the lives of our CINC employees, right? Improving the lives of our community, and most importantly, improving the lives of our clients, right? We want to celebrate. It's, we're owned by Fidelity National Financial, right? It's the largest title insurance company in North America, and they've bought us for a reason.

They bought, they could have bought anybody in the marketplace, but they wanted to own the best company, with the best employees, the best culture, the best technology. That's going to help agents sell more homes, [00:26:00] right? If more title insurance flew through their businesses, great. If not, no big deal, right?

But they wanted to make sure we, that they owned it to do that. The culture is very important to us, right? It's your success is our success. Our success is FNF's success, right? Everybody wins. And it's not just about transactions and bringing in the cost of the platform every single month, right?

Like we will do whatever it takes to help make sure our clients are successful. When I hate to bring up old news, like when COVID hit we knew agents were going to be impacted. So we implemented a plan to figure out how we can help agents financially. So this doesn't become a burden.

Yeah, I'm going to say this. We gave everybody one free month. If you needed it, we gave you one free month and we asked that you paid that month back by paying like 100 extra a month over the next some odd months, right? 12 months. 98 percent of the clients that took advantage of that program paid us back.

That's a family guy. That's like we had their back. They had our back. We're just here to celebrate [00:27:00] wins. We're also here to celebrate life, right? We take care of our clients because they take care of us.

Gil Ramos: I, one of the things that I didn't know, I didn't know, was like the fact that you guys have drip campaigns already built out.

And not only that, but Is you have a public library, a private library. So like some people like myself, we share our private library. So what, if I have some really dope campaigns, I can share my campaigns and other agent, another team leader in another market, you can share their campaigns and we're a different market.

We're not competing against each other. But then I get to Oh man, I like the way he wrote that. And I can adjust my campaigns and I can edit it or just use all the templates you guys have text messaging campaigns. And by the way, if you don't have campaigns, you're, you don't have a proven repeal system.

Because the way you get to a spot where the next year, you already have 15 sales. Next year, you have 30 sales. Next year you have 150 sales or 500 sales is with campaigns, right? Where you're working while you're at the beach, your business, your CRM is working well. You're at your, Your business is working and they're setting appointments for you.

And then there's, then you have the opportunity to have ISAs, which is, I love my [00:28:00] ISA. My ISA has con access to my platform. My lenders have access to my platform. So now we're actually a team, right? And I don't care what player, if you have an NBA team, you can take the best player in the world, whoever you think that is and put them against another team of five players.

One on five, the best player in the world is going to lose, right? If you don't have everybody working towards, the same goal, you're not winning that game. And that's, and I tell people sometimes, it's like when they, when clients come to us, it's like, because there's a reason why they do business with us.

And it's not just because we have a pretty picture online of our properties. It's because they're having a better consumer experience because they have a seamless technology that feels very Simple and natural for them to get the information that I want and they get contacted by a true market professional that's well trained in the art of negotiations and sales and all of that stuff.

We're getting that right back from the platform. [00:29:00] So if you're in a spot right now, you're like thinking about 2025 and you're thinking about something, how am I going to triple or quadruple my business? How am I going to be protected in a post nar world? By the way, Talking about a post NAR world, right?

I truly believe that those agents that understand and articulate their value proposition are going to end up getting paid more than they ever were.

Absolutely. It's time to get your unfair share, right? It's time to go out there and really have an idea of how to articulate your value. And I can tell you one way that my team was doing that through CINC, right?

So every time we get a closing, we're going through, we're figuring out, how Did we save that consumer money on the sales price? Did we save them money on negotiations for inspections? Did we save them money on concessions? And what we're doing is we're taking a tally of that cons of all of those savings and we're advertising and just like those attorneys do on the side of the road is blah, blah, blah.

Made me 975 . That's right. You know what we're averaging right now in our CINC clients. 17, 000, 17, 343 savings [00:30:00] per client, right? And what we're going to do is we're tracking that and you guys should be doing this too, because the next client that you sit down to, and you're going over your buyer brokerage agreement and you say It's you wanna know why I, we should do this?

'cause over the last a hundred closings we've been able to save on average of 17,343,000. And by the way, that numbers ticking up as we're getting better at negotiations, better at attacking the opportunities and things of that nature. But what that means to you, Mr. Consumer, is. You don't pay us a dime.

We earn more than our fair share and then some. So your value proposition has to be airtight going forward. So that's one thing that we're able to do when we're meeting somebody who we don't, they, we didn't meet them at the church. We didn't meet them at the school. We've got to go in there.

We've got to prove ourself. You better have a good value proposition and and start articulating. That's just one of the many things that are on our buyer advantage program that we use with everyone of our same clients when we first meet them.

Jonathan Brown: Yeah. And it's one of those things. Like with this whole post NAR thing, even CINC, we took some measures to put in [00:31:00] place.

We have one of our sister companies that's also owned by FNF, SkySlope, right? It's a transaction management system. We, within a CINC platform, within a leads record, you can actually access SkySlope. And for free, right? We're giving our clients access to Skyslope where they can pull up the buyer brokerage agreements they have there, or they can store whatever they, with their brokerage has their own unique one.

You can actually store that there too. And it has a Dishy sign for free as well. One of these things that you have to go out there and prove your values is, Hey, I can't even take you into this house until we signed this buyer brokerage agreement. We got to integrate it with Skyslope.

All of a sudden it's out in the client's hands if you want to. So we have that. And we're also doing something where if you do have listings, you have the ability to come into your same platform and customize a certain section on your listing for buyer concessions to make sure that you can let everybody know there are some concessions that your seller is willing to pay. We're the head of the curve there too.

Gil Ramos: Yeah. Yeah. And I think every state's a little bit different, but the only place we can't put our [00:32:00] commission is on our MLS. It doesn't mean that you can't put it on your marketing and things of that nature. So you can make a custom site for every single property.

If you got a hundred listings and you'll have a hundred custom sites, right? And those leads will be attracted into your platform and come straight to your phone or to your team, however you want that. And one more thing I would tell you is we talked a little about the buyer side, but from the seller side, it's even better.

Yeah, I love the seller report. It allows the consumer to shop and adjust When you go to Zillow, you get whatever it says there, right? When they come to our site, it's no, I actually don't have four bedrooms. I actually have five bedrooms. I actually don't have three bedrooms, three bathrooms.

I got four and they can actually make some adjustments based on what they believe, the quality of their property and start customizing the report. And then that report is delivered to them. I get a copy of that report and I can humanize the information, right? And say, Hey, listen, there's 11 different things that changed the value of your home.

It's not just based on how much did a house sell for in the past. Which by the way, to me, it seems like such a rookie thing to do. It's you're at some houses that sold three months ago, six months ago, it's a complete, [00:33:00] it's a different market, right? So somebody's selling their house in June versus December looking at cost back in June is worthless to me, right?

It's a part of the 11, 11 parts of a selling, valuing a property, right? But, obviously also the time of year, right? There's another factor into there. It's if I'm selling in June versus January that changes the value, right? The condition of their home whether they hired a market expert like myself Are you dealing with a rookie agent who does not have systems, right?

And I always tell some, somebody when they're when you're differentiating yourself It's like you're really differentiating yourself By what systems you have, right? That will improve the consumer experience because that's because if you're not doing that, then what you're saying is I'm the best, I'm this, I'm go, I'm no, you're my systems, right?

Jonathan Brown: I tell clients all the time when I was selling to them or my reps bring me on a call, I tell them things that they don't necessarily think during the process, imagine being able to sit down with a client and open up your CINC platform and say, Hey, look at all my clients. Look at all [00:34:00] my buyers, look at all my sellers, look at my open house app, look at my mobile app, right?

No one's gonna be able, no one has to, has better technology than I do, or systems in place or databases that's better than I do. It's gonna help you get the most for your home or sell as fast as you want. or help you find the right home at the right price. That's

Gil Ramos: how about this? You want to hear a flex? Yes. So I go into your seller's house and they're like, and they're like if you got all these buyers, just bring them on over. I was like, how about, and I'm like, how about I just show you the buyers right now? So I put his address in our system and I show them all the buyers that are available in my system that match his needs, right?

So I literally put his address in the system, finds the address, finds the property, right? And I'm like, okay, here is the top 40 buyers in my 35, 000 that are currently searching for their own home. And I click on a property and I'm like, okay, he's actually looking for a property that probably looks very similar to yours.

I was like, would you like me to start getting [00:35:00] these 40 people access to this property? to your home so we can ge for your home. And then it's it goes, and that's with zero marketing. Imagine if I get you to me, if I put my marketing system together, and put you in a position where we can get a hundred people looking at your home, the day it goes on the market or before, that's a true opportunity to find out really what the market's going to give us every penny of your home is worth. And maybe then some,

Jonathan Brown: imagine the other agent that can't do that.

Gil Ramos: The other agent walks in with a box. Look at my door hangers. Put your head down and walk the other way. I actually took down a multi million dollar listing, and the agent before me actually had a box showcasing like flyers and door hangers. And I'm like, dude if I could sell your house with a door hanger, my whole trunk would be full of door hangers.

Let me show you a better way of selling your home. Then working in the dollar store. So like when you have systems, you have confidence. When you have confidence, you get conversion. And [00:36:00] when you have conversions, you have commissions, and then you can live the life that you deserve. I equate CINC and our freedom.

My wife and I. Have loved being part of the same family in the community. My agents love being part of this community. We level up every year, we have an even better year. And it's partly based on the systems that that we love and the biggest system we use to CINC. So you're on this call right now and you're thinking about I want to level up. Then that's the, then that's the question you should be asking, right? Because everybody's going through a journey and I keep looking at that logo, right? You're either in that big group. That's on the bottom down there that doesn't have systems or you're leveling up into that mid group there, or you're leveling up in that high group in there.

And they have a system designed for each one of you, no matter where you're at, right? They've got a coaching process to help you in it. And then I'll be happy to help you. So if you're interested in growing your business how should they get in contact with you, JB?

Jonathan Brown: You know what the best thing to do would just call me, text me, right? My number is 7 7 0 4 9 0 2 7 6 2. You can call, you can text anytime you want, and [00:37:00] I'll get you some white, white glove service. Good stuff. Give that number one more time. Maybe we can post it up on the screen for you. What's that number? It's 7 7 0 4 9 0 2 7 6 2. You can also email me. It's Jonathan.brown@cincpro.com. Jonathan.brown@cincpro.como. com.

Gil Ramos: Any closing thoughts or anything like that you'd like them to know before we head out?

Jonathan Brown: Here's the thing, right? It's again, I've been selling online lead generation for 20, 25 years. Most of the time I've been selling it. There was just data.

There's no technology. The reason I came to CINC is because I saw what's under the hood. It doesn't matter if you sell houses. It doesn't matter if you sell cars. It doesn't matter if you sell technology or shirts. You got to have a great consumer experience on the website. You got to have great tactics to capture people that are interested in what you have.

And then you got to have the technology. As you're busy doing your thing, you got to have the right technology to help be that easy button that everybody wants. And now more than ever, that's [00:38:00] what CINC is. And but guys, the AI, We only scratched the surface. If Gil knew what we're doing with AI, he would flip his lid.

We will have an whole three 60 AI ecosystem. Our drip campaigns will be AI driven. Think about if you talk to somebody a year ago, I said, Hey, call me next Thanksgiving. Our AI would incorporate that information into a drip campaign. These drip campaigns all today are all stagnant. Now it's going to be totally dynamic and they're going to say, Oh my gosh, Gil, I can't believe you remembered that I told you to call me back in November, right?

Or call me in November. AI voice, right? There's AI like transcribing. It's going to be AI coaching. There's a lot, there's a big picture here that we're working on. It's going to take some time, but we're going to do it right as we always do.

Gil Ramos: Dude, that is what a way to close out, man. That's, you are, you're right.

I am excited about that. I can't like, yeah, let's do that. Pretty quick, but I hope that you guys got a lot out of this. We just [00:39:00] wanted to have an open conversation for you guys to be able to really look at what the future looks like for you. And it's an abundant to get great systems and tools and partners.

If you want to reach out to me. You can always reach out to me on Instagram at Gil Ramos Life, G I L Ramos Life. My cell is 407 749 9646. You want to throw me a text message or something, or it's a gazillion ways. You can send smoke screens and it's probably a way to get to me to be able to help you.

If you're thinking about, you want to get a strategy call. I offer, free strategy calls, especially if you've been this far into this, get on, don't be afraid. Just go to Gilgramos. com, press less talk. I'll be happy if you made it this far for free, I'll give you a strategy call for free and I'll talk to you about like how you can level up your business and really put on the armor necessary to go out there and take charge of 2025 because you deserve it.

Your family deserve it. And it's time for you to get your unfair share. So I appreciate you guys all for coming on. We'll see you guys next time. I don't know when we've got one scheduled again, but keep growing.

Jonathan Brown: Thank [00:40:00] you.