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In today's digital era, mobile apps have become essential tools for real estate professionals to effectively engage with potential buyers and sellers. By incorporating a custom app, agents can tap into one of the most engaged lead sources available.
In a recent conversation, Joshua Lowe, Product Manager of Mobile Apps at CINC emphasized how leveraging custom mobile apps, specifically CINC's Etta mobile app for realtors that ensures that your leads stay in your own custom mobile app environment instead of being lost to other agents.
- Instant Mobile App Property Alerts: Bypassing more competitive email and texting channels, instant property alerts via mobile apps drives an average of 6 return visits a month for these leads.
- Robust Property Details: The property pages within our mobile app facilitate an impressive level of engagement, with an average of 36 visits per user each month. These pages offer comprehensive information and act as a launching point for direct communication with you through CINC's Etta Messenger.
- High Agent-Ready Conversion: Approximately 6% of our real estate clients' mobile app users convert to being agent-ready every month, indicating their active interest and willingness to engage with an agent ASAP. This translates to leads submitting inquiries and questions without requiring you to reach out to them, streamlining the process and making your job easier.
See the full video and transcript below for more information about how Etta can add to your business.
Transcript
Richard Kaiser: Hey there, this is Richard Kaiser director of Demand Generation Sales Ops here with CINC and We're doing a recording here. What we're going to talk about engaging real estate leads with your mobile app. One of the things right, we've seen with a lot of the realtors in our community is a lot of realtors are having success engaging both new and existing leads in their database, right, with text messages.
Email property alerts and, and having a lot of success there. One of the things that we've seen with, with a lot of the realtors in our community is not all of them are taking full advantage of leveraging a custom app for themselves. Whereby they can, they have an additional avenue to engage with leads that are coming into their database.
Particularly, we find is these leads are some of the most engaged leads that any real estate teams have. And this was something[00:01:00] that. Joshua Lowe was recently talking about with us internally here. He was sharing with us some really interesting data there. And so we've asked Josh to join us today.
Joshua, you wanna introduce yourself and kind of take people through what you've been seeing?
Josh Lowe: Yeah, sure. So I'm Joshua Lowe, Product Manager of Mobile Apps here at CINC. And in our mobile apps, we provide a lot of mobile-specific features to help you out in your business and to help you engage your leads.
So we have our Etta app that you can share with your leads and the feature set that we provide on there helps keep those leads engaged in your environment. Instead of going to another environment, right? So a lot of people use mobile apps on their phone to do everything, and so we want to make sure that they're also using a mobile app to search for properties in your environment and stay connected with you the whole time.
So one of the, the features that we [00:02:00] recently added inside of Etta was a HomePulse widget, so we recently came out with HomePulse. It's a great way to capture seller leads in your system and in Etta it's a great way to capture seller leads out of your existing buyer leads. You've already gotten these buyer leads, you've already paid for them, and we're trying to get
them to tell you if they're a seller or not. Add their property in Etta so that you know that they're ready to sell. We recently added the HomePulse widget on iOS. If you're familiar with iPhone Widgets came out on iPhone a couple years ago. They're pretty popular just to get some quick data right on your home screen.
And so now our leads can get their home estimate. Straight on their home screen. And this is another entry point back into Etta. So they're reminded every month that, Hey, here's my valuation. If I'm ready to sell, I'm gonna go check that HomePulse report right from my home screen. And then from [00:03:00] there, there's lots of questions on the HomePulse report that they can just one click and, and ask you a question.
And that's an inquiry straight for you to reach back out and contact that lead. One thing that's nice is that so far, we're the only real estate app to have this widget for sellers except for one competitor. I won't mention their name, but I have it on my phone. It doesn't work. Ours works.
The next thing is we have a great property details in our app and that one of the things that we do to bring the leads back into our app that our web doesn't currently have is that we have instant alerts within Etta. So within their save search, if a new property comes on the market, we're gonna instantly send them a push notification, letting them know, so your leads are getting the leg up.
On the other, you know, home seekers out there looking at the same homes, they're getting the alerts first. [00:04:00] So, you know, 25% of our leads enter the app. Via these push notifications, these instant alerts, and on average users have about six returns a month through these push notifications. That's on average.
So a lot of engaged leads that are really looking for homes, they're coming in a lot more. And they're thrown right onto this property page. In Etta, we're getting an average of 36 visits to this page per user every month. So there's a lot of engagement happening on this page. And then from these property pages, they're gonna be reaching out straight to you through touring a home messaging you through the Etta Messenger.
So it's directly connected to you every time.
And some interesting stats on Etta is that we get a high what we call agent-ready conversion. About 6% of Etta users are converting to agent-ready each month, which means they've submitted an inquiry, [00:05:00] they've asked you a question, right? You didn't have to reach out to them. They reached out to you.
It's a lot easier, right? So we wanna make sure we're getting our leads into Etta, so they're coming to us and making our job easier. 14% of leads are saving a search within Etta. So when they come to your site, we automatically set them up with a search based on the properties they're viewing. But in Etta, these leads are going in and creating their own search, which is giving you more information on what exactly they're looking for without you having to reach out and ask a whole bunch of questions. You're already getting that information. On web, it's a lot less of leads saving their own search, and also everybody that's using Etta has a really high satisfaction with it.
Okay. We reach out and ask these leads, "Hey, are you loving the app?" A lot of 'em are saying yes, and it, it is proven by the score in the app store. We got a 4.8 rating in the app store for iOS. [00:06:00] 4.6 on Google Play. And we're getting reviews every month. So yeah, people love the app, so I would get them in it and have them reach out to you.
Richard Kaiser: Joshua, this is great. If, you know, kind of in closing here, as we've gone through this, are there any common misconceptions or things people might miss when they start to better utilize a, a strategy of engaging leads with their app that you'd have any recommendations for realtors on.
Josh Lowe: I think one of the misconceptions is that, you know, if I put them into an app, I'm, this lead's gonna go to another agent, right?
And with Etta, that's not the case. These leads are, are staying with you. When you share the app to your lead, as soon as they enter into the app, they're getting an, an experience where they're seeing your face and your name. So everything in Etta is connected back to you. You'll be able to see what they're [00:07:00] favoriting, what they're saving.
Any messages that they're sending to you. So I definitely encourage you to share the app with all your leads so you're making sure that they stay in your environment, and that's not gonna happen if they're using another real estate app on their phone.
Richard Kaiser: That's great. Joshua, this has been great. You know, we'd say we'd encourage our realtor community if, if you're not leveraging an app right now, if you're a real estate... CINC client. Please reach out to, to your account manager. We'd love to help you better utilize this. And if you're not a CINC client, we'd love to talk to you about ways you could better utilize our platform to engage leads.
Thank y'all for everybody's time today.
Josh Lowe: Thank you.