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In this video, Nevin Hollett and Jonathan Brown dive deep into the impact of CINC (Commissions Inc.) on real estate business growth.
Learn how Nevin leveraged CINC since 2014 to close over 700 deals and build a team of 70 agents. Discover why he believes CINC outperforms other platforms like kvCORE for serious lead generation and conversion. Nevin shares his firsthand experiences from thriving through fluctuating markets and offers insights into the true nature of leads, debunking myths about "cold calls."
Watch the full video for valuable advice on investing in the right tools to grow your real estate business whether you're a new agent or seasoned real estate professional.
Transcript
Nevin Hollett: My team wouldn't exist without CINC. Like all their, the bulk of their business comes from that, you know, like it kind of deal
If I'm correct I think I got, I started my platform in 2014. If I believe.
Jonathan Brown: Wow. You said this awesome statement on our CINC owners Facebook page.
Nevin Hollett: That's right.
Jonathan Brown: It's reinforcing that think works and painting the picture right here of all of the investment that you put in think over time just kind of gets reinvested back to you like a dividend stock.
Nevin Hollett: Yeah, absolutely, and if you look at Dana's question, right, and then I really said like, here's the deal, I'm eight, nine years, you know, I just, you know, I took an approach of letting stuff build for six, 12 months, here's what happens, you know, so I mean, I've got a lot of years of over 100 deals a year out of CINC or 700 CINC deals done.
Wow. That's why I wanted to connect with you because I've got, I'm now a managing broker. We've got over 70 agents now at the brokerage. I'm the managing broker for eXp in Newfoundland. And, you know, so we have a kvCORE deal, eXp does. And so you know, when people try to do stuff with that, Hey, it's free, it's included, it's great, it's better than nothing. Like I'm not complaining, but if somebody wants to be serious, that's not the platform to use to get serious. And I feel fully comfortable saying that as somebody who has a kvCORE platform.
Jonathan Brown: You're starting to recognize people out of eXp like they have some experience with CINC or they don't, they use a third-party solution. kvCORE is a great solution for an enterprise brokerage and you want to manage your business, but for growth? All right, we have more eXp clients. We have more remap clients. We have more people who rely on CINC as the foundation of growing their profitable business through lead gen and conversion, right?
Because kvCORE doesn't provide enough when it comes to lead generation and conversion.
Nevin Hollett: This is what pisses me off with so many of the, what I would call clients of CINC or your competitors is that they're looking for silver bullets and they immediately, they refer to all their leads as cold calls. I'm like, there's nothing cold about the call. This person searched for something, found you, registered, and gave you all of their contact info. That is not a cold call. If you want to know what a cold call is, find a phone book. They used to make those. Start finding random names and numbers and start dialing.
Give me a break. These are, these, this might not be ready to act stuff, but it's far from cold. You approach it. And so like that just proves that these are people who are actively seeking something and you've made them jump through more hoops and be there. And people are happy to do it. Like, I honestly think that conversion increases significantly when you call from the point of this person needs some sort of service, let me identify what that is and fill that need.
Yep. Yep. And, you know, it's not that, it's not rocket science, right? And so many people, there's such a disconnect from realtors. And reality when it comes to lead conversion and lead generation. And I honestly think that if any, if more agents spent time in any other industry, they'd get it better, but like you know, all this repeat referral nonsense stuff that gets shoved down the throats of agents, you know, pop by your client's house with bottles of ketchup for, you know, if you're Brian Buffini and stuff. This nonsense, like they're expecting an online lead that you have no rapport with to have the same connection as a past client. Like, give me a break. That's where the disconnect is. It's not that these leads are not interested in doing business.
I've sold in a red-hot market I've sold in an absolute dumpster fire market. So like my market is driven off of offshore oil. Okay, so in 2014 oil went down to like $20 a barrel everything collapsed our transaction volume in our marketplace fell 48 Wow, okay. Like caught in half. So you know, all the people complaining in the US now about all the sales are down the market.
Like, give me a break. I went through way worse. Way worse. Like totally cut in half market. So prices started dropping in 2014 all the way into Covid. Six years of declining prices, and low volume. Then I've had the red hot stuff, the covid, the whatever. I've had CINC for all of it.
Jonathan Brown: Wow, that's that's a big testament.
Nevin Hollett: Yeah load of commission on CINC leads in all markets So it's not like oh, I got it a couple years ago and I did really well and whatever and they're like Oh, well, what about now? Like no, it's like i've...
Jonathan Brown: That speaks to the point where like during COVID you had a lot of people that got scared and they either shut down Their lead gen or cut it in half while everybody else who doubled down all got richer the next year. And now with the market, the way it is, it's very similar. Do I sit on the sidelines and find myself out of the industry? Or do I double down, and start creating market share in my market? And when that dam breaks, that pent-up demand breaks through, you're going to be the one that reaps all the rewards for all that marketing that you just did. But you've been, you've experienced that through different cycles.
Nevin Hollett: Uncertainty is always a problem, right? People crave certainty. And with this whole NAR lawsuit in the U. S., we don't have that in Canada now. And it's still an issue here. It's not even, it's not even in Canada. It's like, you know, we, we have maybe,
Jonathan Brown: We know it's coming.
Nevin Hollett: The different rules and yeah, but even our MLS is set up differently, whatever. So a lot of the issues that were flagged there are not even applicable in our country. So it's like, but even there, even here, it's an issue because like people like, that's the uncertainty is terrible, right? Like people don't do well with it.
I know how Challenging hard that kind of stuff could be and I came through it and I didn't, I didn't survive, I thrived and I would not have thrived without the system. And you have the opportunity to thrive because there's so much leverage available to you and you have to go all in on this.
I have an overwhelming amount of business of the repeat referral that just shows up to me. So like I don't have to but my team like my like my team wouldn't exist without CINC like all their, the bulk of their business comes from that, you know, like a kind of deal I mean one of my agents just posted he just went to last week He went to Florida on vacation the Disney and stuff with his family And the day before he went, he signed a buyer's contract for a pretty lucrative buyer and he checked and they were around 364 days old and just wanted to share with the team. You know, it was a one year, one-year-old lead, just signed a buyer's contract that, you know, to purchase at more than double of our median sale price, you know, in our market, like, you know, good stuff. Right? So just reminding all the other guys on the team, listen, you know, There's gold here, right?
So I really believe in the product. And I think any, and I think every agent who invests in it will, is better off. And at the end of the day, I really am here for any agent that's willing to try to grow their business to invest in themselves. And, you know, the industry has been great to me.
So, there were a lot of people who helped me early in my career, you know, go on the right path. And I sort of look at it as a bit of a duty now as a more veteran agent. To help people who want to, you know, to want to launch. Right?
So I gotta believe in something though. Right? Like, so you can't get me to, I'm incapable of bullshit. So it's like, I can, if I cannot believe in if I don't believe in the product or don't think it's good like I cannot fluff it up, that kind of stuff. Right? Like I'm having a really hard time trying to get our agents at the brokerage now to put any effort into kvCORE,
I just tell them like, you know, You might want to do some research, see what your options are.
Like, you know, I want to encourage you to be invested in your business. Okay. And there's a lot of options. This is what I use. If I had to recommend one for you, I cannot recommend anybody more than CINC just because it would be, it would be disrespectful for all the success that they provided me.