Improving Online Lead Generation with Better Listing Detail Pages

See the full video and transcript below. 

Transcript

Eddie Rodriguez: [00:00:00]

I'm Eddie Rodriguez, and I'm super excited today to unveil to the world CINC's new listing details page. And so a little bit about myself. I'm the Director of Product and I manage the consumer mobile and add tools teams for CINC. I've been with the company 6 and a half years, and I've actually been doing product management for almost 2 decades. I've been blessed to work with brands like National Geographic.

Fox sports, the weather channel and AT&T. To help me out in today's presentation is 1 of my not only my colleague, but 1 of my friends. Matt Feathers.

Matt Feathers: Thanks, Eddie. Yeah, my name's Matt. I'm a real estate agent in the Nashville market Nashville, Tennessee market been in real estate for residential real estate going on 10 years.

I was in commercial prior to that,[00:01:00] but also been a CINC client and a CINC user since 2014. The the CINC live team is the live training team brought me on board late 2017, early 2018 to help out with their CINCU events and other functions that CINC likes to do. Big reason why I'm such a big fan of CINC and the way they handle their training is they, use a lot of practitioners to roll stuff out to test things and to drum up best practices.

Happy to to be here and looking forward to seeing all this fun and new, exciting stuff. Thanks, Eddie.

Eddie Rodriguez: You're welcome. So I've broken this down this, PowerPoint down and sort of several phases. We're going to talk about the who, myself and Matt. We're going to talk about the why, we're going to talk about the what, and then we're going to end with the how.

To start off with the why, I'd like to. [00:02:00] Asked myself, why would CINC change the listing details page? And I start with our product vision and I'm sure a lot of you and your brokerages have sort of a company mission or vision statement that you use to guide your folks today. We, in the product group at CINC have the same thing.

And so our vision for our product, and what guides us and drives us every day is for ambitious real estate agents and teams who want to accelerate their sales. The CINC solution is a lead generation and conversion platform that enables growth of commission. CINC promotes higher ROI by generating a highly targeted lead and keeping that lead engaged with the agent until they're transaction ready.

And that last statement is what we're going to focus on today. That highly targeted lead and keeping that lead engaged [00:03:00]  with the agent until they're ready to transact because that statement there is what drove the innovation on our listing details page. But in order to show what's new, I think it's very important for me to show you where we started, because over the last decade, CINC has become the champion, not only in real estate technology, but on the online lead generation. And the listing details page was at the forefront of that. So why change what we're doing if it's working?

We did some analysis and we wanted to focus on areas of the listing details page that focused on engagement and intent and so we broke down the listing [00:04:00] details page in sections to figure out its importance, and we analyze conversion across all of CINC sites. And what we found is that based on a conversion from newly to appointment, we found out that agent-ready leads are 8 times more valuable than just a regular registration lead, and we took the registration lead and we valued it around 100 dollars, and of course, this could vary in market and on your spend, but we took the 1% conversion times a $10,000k commission, and that's where we value the registration and that 100 dollars. And so when we think about agent ready, there are certain lead behaviors that are correlated to higher conversion rates. For example, if a lead is flagged agent ready by our AI, we value that at 5 times [00:05:00] greater or converts 5 times greater than that registration lead.

So we took that $100 and we valued that AI agent ready lead at $500. And then if a lead submits a property inquiry. Or asks a question on a property that becomes 6 times more valuable and we value the property inquiry at 600 dollars. And then a showing request, which is a lead that's saying, "Hey, I'd like to tour this home."

We value that at 15 times more valuable than just a regular registration lead. And this helps focus our team on what lead behaviors we want to encourage to help you generate more closings. And so it's, I think it's pretty obvious from this slide, we really want to capitalize on showing requests. [00:06:00]

So that's a little bit about the why of why we would go into changing a listing details page that's been part of our company for over a decade.

Now we want to get into the what. So this is the new listing details page. And the improvements that we look to take on with this page was looking at the photo gallery, looking at showing requests and requesting an information, adding new financial tools and adding a contact form.

We also took a mobile 1st approach because today in our landscape, 60% of our traffic is generated on a mobile device. So we really wanted to hone down on the mobile experience. Because that's where the majority of the traffic is. We also wanted to maximize and keep in front of a home buyer the most important [00:07:00] information above the fold.

And then we also wanted to introduce new calls to action that drive property inquiries and increase showing requests. We also made it easier to share a property. And so now I want to break down I was saying, the most important pieces to the listing details page. And I want to start with the showing request, because that's the most valuable.

Showing Requests

If you recall my slide earlier, it's 15 times more valuable than a registration. And what we did with the showing requests is we took it from a four click interaction. So the user used to have to click four different buttons to initiate a request to the agent. So we've reduced that down to just two clicks.

We also introduced a concept called ASAP, [00:08:00] which we've enacted by default, because that gives A sense of urgency to the home buyer, right? And we know that this interaction is the most valuable. By adding the ASAP by default, we're hoping to get a lot more engagement and then we also kept request a tour in front of the users at all times.

And you're going to see this throughout my presentation. All the various different places that you can do a tour request on the listing details page. And in doing this, just in the showing appointment section. , we saw a 250% increase on leads that have a showing request. And that 250% increase has just happened from June to August. [00:09:00] So I'm super excited to see where this number goes.

Property inquiries

So the 2nd, most valuable piece on the listing details page is when a lead raises their hand. And say, I would like to talk to an agent. I have a question. We call those property inquiries. So what we used to have is just 1. Request information tab on the listing details page for a home buyer to raise their hand.

We've now introduced or redesigned that one, but then we've added four more calls to action on some of the most important sections on the listing details page. And the interesting thing about this is we went and polled home buyers across the country. And asked them, what are the most important aspects of a listing when you're thinking about purchasing a home?

And so things like schools and [00:10:00] financial tools like mortgage calculator. And then the snapshot, like the most of the beds, baths, square feet, all of those were high desires for a home buyer. So guess what? We decided to put a way for them to easily talk to the agent when viewing that section. And then last, but not least, we added a contact form, and we made the contact form with some pre-canned questions so that they could easily just click 1 button and send that form to the agent. And in the property inquiries, we're seeing almost 100% increase in leads with a property inquiry.

And next we took on the photo gallery. Now, I'm pretty sure everybody on this webinar knows that pictures drive clicks, especially in real [00:11:00] estate. And some of the challenges with our previous listing details page were using the photos . You had to go 1 photo at a time, and that just doesn't fit into sort of modern photo viewing, especially when you're on a mobile device, so we completely took out what we currently did for the gallery and we introduced a new style that has a mosaic, and you can scroll all of the photos in the gallery when you open it and plus it has a full screen photo viewer. And then we also embedded the tour request and property inquiry inside the gallery.

At no point is the, lead ever able to not request a tour, ask you a question when they're looking at these amazing photos. And we made it easy to access the map. And for those [00:12:00] properties that have a Matterport tour or a virtual tour, we also made it easy to access that from the photo gallery tab as well. And in doing so, we increased views per user on photos by 2x.

We introduced a brand new school section, including a map that actually has the schools plotted on the map so that the home buyer can easily see what schools are close to the listing they are looking at. The map is viewable on both desktop and mobile. And you can see that in that school section, guess what? We've added that call to action for when the home buyer is ready to ask a question to the agent.

Financial tools

In designing this listing details page, we wanted to introduce some financial tools. We [00:13:00] have introduced the average mortgage rates in the U. S. from one of our data providers, Optimal Blue, and we did a new, redesigned mortgage calculator that's a lot more dynamic, where we're pulling, for example, the mortgage rates directly from the rates component versus hard coding it or making, the user change it on the fly. Both of these, especially on mobile, y ou can see that tour request and request info is right there next to the experience for which the home buyers looking at. And this is something that no one else out there is doing when it comes to the mortgage calculator.

We actually take the calculation that the home buyers playing around with, and we package it in a nice note, and we attach it to the lead details in the cRM, so that when you walk into that [00:14:00] conversation, you can see what numbers the lead was thinking about. And also this helps you evaluate those higher engaged leads because they're playing around with financial information.

On your site, so let's talk about the performance so far from June to August. As I mentioned, we saw a 2x lift in total inquiries across the board. We saw almost 100% lift in property inquiries. And a 250% lift in showing requests. And you can see here with our showing request that right around the June timeframe, when we launched it, we saw that big tick up in leads that were requesting to look at a property. So I'm super excited. 250% in software. [00:15:00] Let me just tell you, it's almost like a unicorn. It just doesn't happen when you release something. So to see this type of lift. , it's been an amazing ride so far, and we just got started.

When I look at the inquiries again around that June time frame, we launched the listing details and then we added additional tracking because we have so many calls to action. In the different sections of the listing details, by the time we got to August and had everything marked, we saw a huge jump. And this graph here, you can see what are the most popular interactions to a home buyer on the listing details.

I'm not surprised that the 1st 1 on the snapshot, which they see as they're scrolling on the page being the greatest, because that has at a high level, the details of each listing. And then, of course, you have the property inquiry form, which is always in view. [00:16:00] And then the contact form, schools, mortgage and rates.

How do you take advantage of this inside the CINC CRM? We talked a lot about the homebuyers experience. Now, how do you as the agent take advantage when you have a property inquiry or a showing request? So for the showing appointment request when the lead says, Hey, I'd like to look at this property here, you'll be able to go inside the CRM.

And you will navigate to the filters, the appointment filter and select showing and then select any. And when you pull up your list of leads, you can easily navigate to the appointments tab and see the showing requests. Now, the ASAP. How we've defined it in the system is a 3 day period. And the reason we selected [00:17:00] 3 days, because if someone, let's say, I'm looking at properties on a Friday night.

I would like that request to still be valid when the agent comes in on Monday morning to start tackling their leads. And so that's why the ASAP time frame would be 72 hours from when the request was initiated.

Property inquiries

Again, you'll go inside the CINC CRM. You'll navigate to the filters. We have a property inquiry filter for which you can select 1 plus, and that will filter down your leads to all of the leads that have enacted a property inquiry. And on the lead details for all property inquiries, we do 2 notes. One, that has the listings information or the properties information and then [00:18:00] one with the details of the call to action that the homebuyer has selected. For example, in this particular note, someone has clicked the snapshot CTA, because the information in the message says, I want more information about this house. If it was mortgage, it would the message would be different. Same for the rates and same for the school section. So the notes inside for the inquiries are contextual.

Agent App & Notifications

So another best practice, an important piece to this listing details is having your notifications turned on. You're going to see very quickly that you've probably already been getting a lot of alerts and appointment requests. And in order to get those alerts, you have to have the inquiry notifications turned on and the appointment [00:19:00] request notifications turned on as well.

I also encourage everyone to install the CINC Agent app because that allows you to respond anywhere, anytime and it tracks everything from your texts to your calls right inside the app and your communications with that lead.

As part of the how, and I've seen some questions already come up, I'd like to turn it over to my dear friend, Matt, and he'd like to talk a little bit about appointment and inquiry talk tracks.

Matt Feathers: Yeah, so I appreciate that Eddie and thanks again for pointing out all that awesome stuff. Super exciting. We look at inquiries, whether it be a appointment or a showing request or a property inquiry really is just enhanced lead engagement or enhanced lead usage of the [00:20:00] platform. And that's what our hope is for that end user that they can use our site to find anything and everything that they need.

And we want to have as many offerings on there that kind of make make it sticky, right? Something that just allows them or keeps them on that platform and that's 1 of the things that I'm most excited about is just more offerings, more options for these leads and or hopefully future clients to click to tell us something to tell us something about what they're doing, what they're looking for. And it really just gives us more tools, more ammunition in our arsenal is a way to put it, for when we pick up the phone and call them. That is our first and foremost thing that we should be doing.

When your notifications are turned on and you're notified that there is a [00:21:00] property inquiry, that tells me that there is some enhanced or engaged usage going on. And this is a human, just a human being on the other end that could potentially be looking for some additional information.

And it's important to realize to remember, when somebody signs up on a, on your site as a lead, as a buyer, they went through a lot of steps to get there and, answering questions and trying to tell us a little bit more about what they're looking for and where they're looking.

But they go through a lot of steps then. And now when they're looking, we're saying, Hey we're here to help. And for you to be able to get more information, they can click on these buttons, potentially have a showing request. Just for me, like for, me, in the way I use the site, it just tells me that there's some more engagement going on the other end.

And ultimately, I think that your time frame [00:22:00] for them to be qualified, it drops off by 400% after 5 minutes. We have to be prepared. Now granted, we're not reaching out 24/7, but if I get 1 of these property inquiries or a showing request. I'm picking up the phone within the 1st, 5 minutes. I think that's crucial. Does that sound fair, Eddie?

Eddie Rodriguez: Outstanding. Thank you so much. How about, what should I say?

Matt Feathers: The cool part about this is, and how it's a little bit different than just a normal lead, like a buyer lead that rolls in. We do know that they have a favorite city, right? We see price ranges. We see beds and bathrooms, things that they've identified, whether it's one property or 10 properties that they looked at when they first came in. But now we have a specific address. But I want to point out one thing, even though we do have an address and that's great information, right? We still don't, we still don't need or want to [00:23:00] make an assumption.

We don't know anything about this individual until we make contact with them. And that's why we always stress the importance of making phone calls. Getting, them on the phone pronto is crucial, but ultimately, like, when I call them, you could go 1 or 2 ways, right? If they answer, great.

That's a win, right? That's a huge win, especially in today's day and age with the amount of noise that's out there. But two different tracks, two different paths, really.

"Hey, this is Matt with the home search site. I saw that you were looking at some homes in favorite city, just curious, looking to make a move in the next few months or just browsing?"

That's our go to opening line. But in this instance, I think it's okay to reference that specific address. Make, that part of your, script when you're reaching out.

Now, as far as like other tools [00:24:00] for success and leveraging the platform. Yes, you're going to get some folks that do not answer. It's possible that with these enhanced features and functions that some folks, they may click buttons by accident, but by all means call back. Double dialing works.

It's very effective. It creates a lot of curiosity. It's super effective. Call back later in the day. The next day calling is king and queen period here, guys. And you'll hear me say it again. We stress it very much at CINC U. It's truly the very best way to qualify somebody and figure out what they're looking for.

And more importantly, why they're looking. But ultimately, if they don't answer, you do have the ability - it's a nice feature within CINC - to text them from the system. And then what I will do is I will attach that property. So via text and via email, you have the ability to attach a property [00:25:00] to those and you can do that from the platform.

So I will follow up with a text and or email, preferably text. Email is just less effective for us in this kind of day and age, but follow up with a text message that does include a link to that property and provide more value.

Eddie Rodriguez: And then Matt in conclusion, let's say I click the button on accident and you call me and I'm like, Hey, Matt thanks for calling. But I think I hit the button on accident.

Matt Feathers: Yeah, that we have to remember these again, a lot of CINC leads. They're just not ready to talk to you. They're not ready to talk to anybody. It's not personal. They may have just started in their process. But we also have to remember that there's a lot of people that they do need help.

They want help. They're looking for somebody to help them. That's why they're raising their hand. So, just be mindful of those kind of two tracks, [00:26:00] right? But in the event that You do get somebody on the phone again, huge win, right? You got them. Done. They're going to put up a lot of barriers, right?

They might say, oh, I did that by accident or this is not Matt or I'm only browsing. Don't don't let that get you down. We train on this month after month that CINC U. Just try to keep them on the phone and the ways you do that is to dig in. Remember, they answered the phone when you called them.

They more than likely have the ability and the time to speak with you. But if it's, Oh, I just clicked that by accident. Your response might be, perfect while I have you what, brought you to the site? Or, Hey, while I have you, what prompted you to browse? Something super simple.

We're just trying to get a response to try to dig into their why, are they looking in the first place?

Q&A

Eddie Rodriguez: Thank you for that, Matt. We got a few questions. Matt. If you [00:27:00] click open the question, I'll take the first one.

So Alex Reed asked. If the buyer clicks request a tour, and if the contact has not assigned, where does that go? If they are assigned to an agent, that agent would get the tour request, correct?

Yeah. So that is absolutely correct. Alex. Whoever the assigned agent is to that lead would get the initial tour request. As far as what if the lead does not have an agent assigned, that depends on how you have your lead routing set up.

I know some folks in the CINC system, use a pond, or they have what is it, Matt? That overflow lead routing set up? And so it really depends on how your lead routing is set up. To answer the 1st part of the question, yes, the tour request would go to the agent assigned.

Richard Kaiser: I saw there were a number of questions out in the chat.[00:28:00]

We got Jordan Thompson asked here, does this impact the team listing sign up experience?

They've had some challenges with the team listings page. So I guess the question, how does this impact the team listing sign up experience?

Eddie Rodriguez: So it, it doesn't impact the team listing sign up experience at all. So this, the listing details that you see is shared across all of them. So if they register through a team listing ad, if they registered directly through a Facebook ad or a Google ad, all of our leads on your site are going to see the same listing details page.

Jeff Walker: I think what might be behind this question, too, is if a lead comes in from a team listing ad that when that lead is being generated on Facebook, they can say at that point, I want to tour the home. And they say that we create an appointment in the CINC platform automatically for that lead.

And that's something we started doing in March. That's separate from this. All these metrics you're seeing here [00:29:00] are specific to users on the listing details page on your website. So we're analyzing that right now to see for the Facebook leads that say they want to tour home, and then we create that appointment, are those of a higher quality than those that don't answer that question yes? So we're taking a deeper look at that to help understand if that's making a difference. And if it is, then we'll keep that feature where we keep creating the appointments. And if it's not, then we'll likely pull back on that appointment creation from that.

Eddie Rodriguez: Thank you, Jeff. Duane asked - you had an inquiry timeframe of 3 days, Monday, Tuesday and Wednesday. Is that possible?

Yes, so the ASAP by default is the 1st selection that the user sees on the tour request. And we did that out 3 days for a reason. That is because if a [00:30:00] lead was to say, create a an inquiry or a tour request on a Friday, I want to make sure that request is still active when you come into the office on Monday. If you see a 3 day time period on 1 of those appointments, it's because they've selected ASAP.

Richard, next question.

Richard Kaiser: Is the school section live in Canada?

Eddie Rodriguez: Great question. So we use a combination for our schools data. And I probably should have mentioned this when we were going through that section. So the schools information actually comes from the MLS. And I know there are some MLS is whether they're in the United States or in Canada that do not provide schools information.

And so to supplement in some cases, we also use a 3rd party data provider to get schools. It's truly it's a tough question to answer because I need to know what MLS [00:31:00] you're actually on.

Next one, Richard.

Richard Kaiser: We got another question from Alex Reed - when we text call from the app, does it show our phone number on the seek auto call line number?

Matt Feathers: It depends on if you have if you text a lead from the mobile app, you have the ability to choose your CINC number or your personal number if you have the dialer, right?

If you don't have the dialer, then you don't have that option. I believe that's the way it's set up.

Eddie Rodriguez: I just saw a question pop up. Joe Howard - is the showing request featured synced with showing times in the MLS? It is actually not. So we display showing times from the MLS in a different section because the showing times are just slightly different than a lead saying, hey, I'm interested in seeing or touring this home in a [00:32:00] particular time. It isn't synced with the MLS.

Jeff Walker: Jumping in and answer Chris here too, because he asked can we expand on what we're doing to address bad phone number registrations? I've been burned with bad numbers and emails after an inquiry has been submitted. There has been 1 change that Eddie didn't call out on the new listing details page is when, someone's 1st registering, they're often they don't want contact. They're trying to try the site out and such. And if they entered bad contact information at 1st, and then later, they submit a showing request while that bad contact information is still associated with it.

So there's a new feature that when someone's making a showing request or property inquiry now, it prompts them to correct to see what information they provided before and to correct it. So there's an opportunity for them to correct their contact information when they're raising their hand now. So that's, number 1, and then [00:33:00] number 2 is we are working on a project around phone number validation. That we will having have users actually validate their phone numbers at registration.

So that's a big initiative that's underway. It's being really next on our list of initiatives. We will be doing some testing of that and seeing how many users we can get to actually validate the contact information when they're registering. And so we'll have more to come on that and we'll be doing some follow up. And we'll certainly have another webinar when that is out to. To share the information and news with you.

And then there's also a question about call recording. Will we ever have a way to record calls?

Yes, 100%. That's also something we would like to do. And we've got that on our schedule as well. So it's, a feature we're looking to add into CINC CRM.

What else?[00:34:00]

Are we integrated with Mojo? There is a Mojo integration.

What time frame for the recordings?

It's a high priority. We'll just say that. So I don't want to give a time frame and have it be off. But we'll say it sooner rather than later.

Chris Linscheid asked about the inquiries coming in on properties that are already under contract. Why is that? That was another change in the new listing details page. That the, listing status is now much more obvious on the page. Before it was in the 1st section and you had to scroll a little bit and see it. Now it's front and center. There's a big badge. You can see if it's under contract, or if it's an active listing. And whereas before somebody might not have known when they were submitting that inquiry, what the status of the listing was, should be much more obvious now. So that they're not submitting inquiries on properties that are under contract.

Eddie Rodriguez: Oh, so Duane,[00:35:00] he said he needs inquiries and showings to pop when they come in. They get buried with everything else. And I presume a text alert can, or does this. Please advise. Should we talk a little bit about the agent ready launchpad?

Jeff Walker: Yeah, we can give a quick preview of it. That's the project that our CRM team has been working on. You'll be seeing something starting to roll out next month on the app and then it will come in the platform after that. Whereas we're updating the launch pad section of. Your CRM, so when you 1st, log in to show all of the contacted requested lead. So all of these agent ready lead types that we're talking about, we want to make sure that they're getting attention that they're being promoted that you can keep track of where you stand with them.

And we don't have mockups ready at the moment. We've got mockups ready, not for this meeting, but we'll certainly be having more news on that shortly as well, where you'll be able to see [00:36:00] every single type of lead, whether it's a property inquiry, a showing request, an AI agent ready lead, an inquiry from HomePulse, a contact form. Etta messenger message, all of those we want to elevate and are going to be on the launchpad so that they're not getting missed. And then after that, we'll be adding other leads that we call trending leads as well. So leads that are showing strong activity and strong buy signals we'll be promoting onto the launchpad so that you can keep track of the ones which are showing the most likelihood to transact.

Eddie Rodriguez: Awesome. Matt, there's a question for you. Don asked, after how many phone calls without getting an actual contact, at what point do you leave a voicemail message?

Matt Feathers: Yeah, that's a really good question. And I'm not a voicemail guy, especially for prospecting. I will use them for nurturing and follow up, but everybody has their [00:37:00] 3 strike rule.

It really depends. If you're frustrated and you're 4, 5, 6 phone calls, and you're not getting any response to phone calls, definitely try a text message with a call to action or one that does position itself for a response. Not saying hey, I'm here to help when you need me.

Nobody ever needs us. Try to get a response. But as far as voicemails go yeah, after X amount, right? I don't know what your number is, but for me, it's something in excess of probably 4 or 5. I'm still trying to to make a phone call. Voicemail is the easiest way for us to get blocked.

Eddie Rodriguez: Thank you. Let's see. Natalie asked, can you send video text? Yes, you can Natalie. We do have a video text functionality inside the CRM. I don't have [00:38:00] the pricing off of my head, but if you ask your account manager, they can definitely provide that information.

Matt Feathers: Hey Eddie, I was going to say too, and Chad, made a really good point. To me this is, it's enhanced usage of the platform, and they are referencing a particular address. I do think that when they do make an inquiry, or they do send you a showing request, it's a little bit different than just purely prospecting. Leaving a voicemail that references that address that property address is not necessarily a bad thing. If that works for you, then roll with what works.

Eddie Rodriguez: Awesome, thank you, Matt. Jeff, it looks like we got a question around advanced reporting functions. When is CINC rolling out some more advanced reporting functions versus 3rd party reporting tools?[00:39:00]

Jeff Walker: There's a lot to that question because there's a lot certainly that can be done with reporting. There's going to be some improvements that we make, that we're making to the dashboard today that shows. your performance by agent and by lead source. And so there's some work that's happening there.

Reporting is something that we'll continue to work on. And then with the launch of our public API, which is another topic, which is out there now. It's enabling third party reporting to go deeper and do some things that they haven't been able to do in the past. Our, integration with see SISU, for instance, is growing and expanding and its capabilities as well.

But we've got, we got some work that's happening on the platform and then work to help enable 3rd party reporting.

Eddie Rodriguez: Outstanding. Thank you.

Jeff Walker: Chris Bowers just asked you say there's canned questions on the property inquiry, but there's a free text [00:40:00] space for specific questions?

Yes, that's true. So when you click the request info tab, that's where the showing requests are or on the mobile app, there's a button for request info. They can type in their own question, as well. As well as on the contact form so they can if they have something specific, then they can type it in.

Oftentimes they're just like, it's just a way of raising their hand and saying, I want to know more. So what do you know about this listing?

Yeah. So getting to launchpad numbers and all of that. When we release our update to the dashboard, there's kind of complexity and how those numbers are calculated. And that's 1 of the things that we're addressing. So they should be aligned with what your expectations are better, but we'll do another session on that when we roll that out. That's happening this year. So we'll be rolling out dashboard updates, and we'll have another session that explains what all those numbers mean and show you how they're being calculated.[00:41:00]

Eddie Rodriguez: Dwayne - so real time inquiry. So currently the notifications that we have available are email, text, and push. And so if you have the agent app, push is probably the fastest because it comes directly to the phone. Sometimes the carriers delay a text message, or you might not get an immediate alert from a text, but I highly recommend for inquiries and appointments, you should have all 3 mechanisms because that's the type of notification that you're not going to want to miss.

Robert, we are always looking to improve our AI. If you do have suggestions that are specific to your area, or specific to the business model you have for your brokerage, highly recommend you getting that feedback in via your account manager, and they can get it to our AI team for evaluation and we can [00:42:00] definitely look at improving the talk tracks of our AI product, which is called Alex.

Jeff Walker: Yeah, we're constantly updating messaging from Alex and scripts, and so we look at every piece of feedback that comes through and share it to discuss making changes there. So if you do provide that feedback, we'll definitely see it.

One person said, Eddie, that they couldn't see the where the filter was. Do you have a demo site open real quick?

If you look at their filters. Property inquiries have their own filter, and so you can do property inquiries and then look for inquiries list leads with 1 plus inquiry. And then showing requests are in a different filter, so that's something that we're looking to unify. So you don't have to go to 2 different places, but showing requests are in a filter under appointments.

Eddie Rodriguez: Yeah, so showing appointments. So when you look at the filters by default, there's 4 of the [00:43:00] main used filters. You have to select more filters, and when you open them up, if you're looking for the appointments, they're set up alphabetically the filters. Appointment should be at the very top. And then for the inquiries, you're going to have to go down to the P section and you'll see property inquiries.

All right,

is there a qualifying question to measure out seekers already working with an agent?

Matt Feathers: I'm happy to help out with that one. My friend, that is a piece of resistance that comes up month after month in CINC U. And for me, I will just say and I've, seen this again, month after month.

It's a question we probably really shouldn't ask, right? Because it's an out. It's totally an out for these leads because they'll tell you, yeah yeah, I'm working with somebody. But [00:44:00] the percentage of folks that are committed that have signed a buyer rep agreement are very low. I'm still going to try to get these people on the phone and just go from there.

If they're committed and signed with somebody, they will tell you. They will tell you. But I'm trying to get to these people as quick as they can. Let's remember that they came to our site looking for help. Your, question is very, valid, right? It's a real thing we deal with, but it can be a little bit of a limiting belief. So just trying to get to them quick.

Jeff Walker: And we've, debated adding that question in registration and ultimately decided you don't gain anything. So all you're going to do is everyone who has an agent already and assigned will say, yes, they do. And half the people who don't will also say, yes, they do.

And so you still won't really know. And and you might end up discouraging people from calling those leads. Because you know, the [00:45:00] lead who's, I don't want to talk to anybody yet. I just want to look around. They'll lie and say they're working with an agent just so that you don't talk to them, but we got to push back that past that.

So it's yeah, it's not really something which which gains anything to ask that question on the site.

Eddie Rodriguez: See a question from Andrew. Are there more preset auto tracks available for nurturing buyer and seller leads? Andrew, yes, we are going to be working on an update on auto tracks, especially around the content. Be on the lookout, I think maybe towards the end of this year. I'd suggest talking with your account manager. They'll be able to provide a better date for when we will be releasing some new content for the autotracks.

How can I set up custom behavioral text messages?

Matt, you want to take this one?

Matt Feathers: You can't.

Jeff Walker: There's the answer. Yes. Those aren't editable at this point.[00:46:00]

Matt Feathers: And it's not something that's we won't discuss in the future, but for the most part, those things are very strategic. They are tested. They get a great response rate. And yeah we, just lean on the data, right? We, that's the reason behind that.

Eddie Rodriguez: Mark asks, in the future is it possible to remove the character limit when sending a text through the CINC agent app? Mark the, character limit is based on the carrier restriction.

We could look at removing that. It is possible. But what would happen is, the carriers. would take that long message, and they would chop it into two. And so you would have the experience of part of your message being in one text and the other part, and depending on how long the message, it could be three text messages.

That's why we've had the restriction on currently, but it is something we could explore in the future.

Jeff Walker: Alex [00:47:00] was asking - so are these leads exclusive to you? Or does everybody get them? I've had a lead tell me on the 4th agent to call them. Happened to be a wrong number anyway.

So 2 things there. Number 1, yes, of course that it's your ad budget, right? So you're spending your budget, that's driving traffic to your site, and those leads are yours alone. No lead that's generated your site will be shared anywhere else. Not to fear there.

And so it's interesting to me about that one is that if the number was a wrong number that was entered, and they said that the fourth agent to call them, that sounds to me like somebody is trolling that person, right? So somebody's intentionally going to multiple sites and entering that person's information so that they get a bunch of phone calls.

Not much you can do to stop a situation like that, but you can trust that every lead is yours. But of course, one thing that does happen is when people are searching for real estate, they are hitting multiple sites, so they might be going to Zillow. They might be going to Trulia and landing on your website. So [00:48:00] you are most likely in a competitive situation regardless. And so that's why that speed of being first to contact that lead is so important.

Matt Feathers: Yeah, I think 99% of, home searching is done on the internet. That's per NAR as of last year. And yes, these buyers are on multiple websites.

Eddie Rodriguez: Thank you so much for your attendance and participation and your questions. This was really awesome. I hope you're as excited as I am about this new listing details page for those of you that are not with CINC, don't waste your time. Right now is the time for you to pick up that phone or get on that Internet and talk to 1 of our sales folks. And you can always reach me or Matt or anyone at CINC by your account manager if you're a client, and through your sales rep if you're not.

So I really do appreciate [00:49:00] it. I hope you have a glorious rest of your day and go out there and sell some homes.