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Many real estate teams use Follow Up Boss as their CRM but continue to rely on CINC to generate, nurture, and qualify their highest-value leads.
Until now, that often meant agents needed to jump back and forth between systems to access or edit saved searches, share website listings, manage AI conversations, and view lead engagement history.
The new CINC Follow Up Boss widget changes that.
Now agents can work entirely inside Follow Up Boss to manage leads while still benefiting from the full power of CINC lead generation, IDX engagement, and CINC AI for automated nurture.
Why This Matters
CINC clients enjoy high-quality buyer and seller opportunities driven by CINC’s industry-leading hyper-local digital marketing and RealVerified Leads. And every month, millions of lead interactions flow through CINC websites, property alerts, behavioral tracking, automated nurture campaigns, and AI conversations.
The challenge has been making that intelligence available wherever agents prefer to work.
Agents and teams who use Follow Up Boss can now access critical CINC lead data, update searches, manage alerts, review AI conversations, and view lead activity without constantly switching platforms. Team leaders no longer need to train agents on how to use multiple platforms when going to market with CINC & FUB.
The result is a simpler workflow without sacrificing the capabilities that make CINC leads so valuable in the first place.
Building on CINC's Existing Follow Up Boss Integration
Many CINC customers already use our two-way API integration with Follow Up Boss to synchronize lead data and surface valuable lead intelligence inside of FUB.
Through that integration, agents can already access information such as lead activity, property views, favorite listings, tags, notes, AI conversations, dispositions, and other engagement signals that help them better understand where a lead is in their journey.
The new CINC Follow Up Boss widget expands those capabilities by bringing key search-management tools directly into the Follow Up Boss experience.
Rather than logging into CINC to manage a lead's home search, agents can now view and update saved searches, review matching properties, refine search criteria using CINC's advanced search filters, adjust map-based search areas, and share listings with leads without leaving FUB.
The widget also introduces direct control over CINC AI, allowing agents to mute AI conversations when they are ready to take over the relationship themselves.
Together, the integration and widget help CINC and Follow Up Boss work more seamlessly together. CINC continues to power lead generation, consumer engagement, behavioral intelligence, and AI nurture, while giving teams that use Follow Up Boss access to more of that functionality without leaving their CRM workflow.
Saved Searches, Property Alerts, and Buyer Engagement
One of the most important aspects of long-term buyer nurture is keeping a lead's home search aligned with their evolving needs.
As agents have conversations with prospects, or as CINC AI uncovers new information, they often learn details that were never captured during registration. A buyer may reveal a preferred school district, expand their search area, increase their budget, shift from a townhome to a single-family home, or narrow their focus to a specific neighborhood.
Those insights are valuable, but only if they are reflected in the buyer's search experience.
The CINC Follow Up Boss widget allows agents to view and update saved searches directly from the Follow Up Boss lead profile using CINC's robust search tools and advanced search criteria. Agents can refine filters, adjust map-based search boundaries, and ensure property alerts remain aligned with what the buyer is actually looking for.
That matters because relevant listing alerts are one of the most effective ways to keep buyers engaged over time. When consumers continue receiving properties that match their changing needs, they are more likely to open emails, return to the website, view listings, save favorites, and stay connected throughout a longer buying journey.
The widget also gives agents the ability to search MLS listings directly from the lead profile and quickly share properties through SMS or email. Whether responding to a new preference uncovered during a conversation or proactively recommending homes that fit a buyer's criteria, agents can take action without leaving their existing workflow.
Ultimately, the goal is simple: keep buyers engaged with relevant inventory, strengthen the connection between agent and consumer, and create more opportunities for meaningful conversations throughout the life of the lead.
A Practical Example
Imagine a buyer registers through a CINC-powered website, begins viewing homes in a specific school district, saves a few properties, and later shares additional preferences during a conversation with the agent or CINC AI.
Inside Follow Up Boss, the agent already has access to the lead activity, property engagement, notes, and conversation history provided through CINC's integration. With the CINC widget, the agent can then update the buyer's saved search, refine search criteria, adjust map boundaries, share relevant listings, or mute AI texting and take over the conversation directly, without leaving Follow Up Boss.
The result is a smoother workflow for agents and a more personalized experience for consumers.
The Bottom Line
Unlike most CRM integrations that simply move data between systems, the CINC Follow Up Boss widget allows agents to actively manage one of the most important parts of the buyer journey: home search.
By combining CINC's lead intelligence, consumer engagement tools, and AI nurture with robust search-management experience available inside Follow Up Boss, agents can shape the consumer experience in real time. From refining search criteria and adjusting map boundaries to sharing listings and managing AI handoffs, the tools agents need are now available directly within their existing workflow without needing to learn multiple systems.
For teams that rely on both CINC and Follow Up Boss, that means happier agents, fewer platform switches, and more opportunities to keep buyers engaged from first registration to closing day.