The Buy-Side Blind Spot: Why Buyer Agent Performance Data Matters Now

Buyer agent performance has long been the industry's blind spot. Explore the new state-by-state analysis revealing how top buyer agents perform across U.S. markets.
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    For years, most real estate performance data focused on listings. Sales volume, days on market, and listing dominance have been easy to track. What has been harder to see is how buyer agents actually perform.

    That gap matters more today than ever.

    Following the National Association of Realtors settlement in 2024, buyer representation is becoming more transparent and more directly negotiated between buyers and their agents. As that shift continues, buyers, agents, and brokerages all need clearer information about the value buyer agents deliver.

    To help close that gap, Agent Pronto and CINC have released a new state by state analysis of buyer agent and team performance across the United States.

    The research looks at how top buyer agents operate in different markets and how those patterns change depending on local conditions.

    According to Dave Peters, President at Agent Pronto, better visibility into buyer performance is becoming essential.

    “As buyer representation becomes more transparent and directly negotiated, performance data matters more than ever. This analysis gives agents, brokerages, and consumers a clearer benchmark for evaluating buy-side expertise within their own markets.”

    The reports examine several factors that shape buyer side success, including:

    • Top performing buyer agents and teams based on 2025 transaction volume
    • Local market dynamics that influence buyer activity
    • Specialization by price segment
    • Competitive shifts and year over year changes

    Early findings show that buy-side performance varies widely from state to state. Some markets show strong activity in mid price ranges, while others are dominated by luxury transactions or clear separation across price tiers. These patterns help explain how buyer agents specialize and compete in different environments.

    For agents and team leaders, the analysis provides a practical benchmark. For buyers, it offers a clearer look at which professionals have proven results helping clients purchase homes.

    Alvaro Erize, CEO at CINC, notes that understanding these differences can help agents adapt to a changing market.

    “Agents and teams benefit when they can see how performance varies market by market. This research helps them understand how buyer activity is shifting and where opportunities exist.”

    The full analysis will be released throughout the year, with individual reports highlighting trends and top performers across each state.

    For a deeper look at the research and why buyer agent performance has been difficult to measure, read the full breakdown in The Buy-Side Blind Spot.

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