The day is here! Today, February 11, 2020, is the date of enforcement across all existing ads targeting Housing, Employment, and Credit on Facebook and Instagram. If you are currently running ads targeting opportunities for housing, employment, and/or credit (outlined below) your ads will be paused for non-compliance.
Our quick video will show you how to update (and gives you more information on what happened).
0:00 – 1:49: Facebook’s New HEC Compliance – What happened?
1:49 – 5:32: Creating a Compliant Campaign (New)
5:32 – 11:23: Updating Your Existing Ads to Be Compliant
This update was initially announced in March of 2019 and enforcement for new ads began at the end of August, so if your ads are at least relatively new, you're probably fine. However, if you have long-running ads that haven't been edited in the last few months, you could be at risk. Here are the ad types that will be impacted.
Facebook defines ads for HEC opportunities as the following: