The Google real estate seller CPL (full report here) indicates that seller lead prices remain slightly higher than last year's prices because of increased demand for seller leads.
The large markets with the lowest lead prices are Detroit, Chicago, Philadelphia, and St. Louis, which are all below $10 a lead. The most expensive big markets are all in California. San Diego, San Francisco, Riverside, and Los Angeles have the four highest lead prices of the big markets. All are above or near $20 a lead.
The most affordable markets for seller leads are Fort Wayne, IN, and Gulfport, MS.
We expect the cost per lead to remain moderately higher than last year’s levels. Overall real estate search volume has flattened year over year while demand for seller leads remains high.
We recently held a webinar (you can watch the full recording here) where we discussed in detail the origin and importance of the LVI. We also cover online lead generation trends for the year, how to diversify online lead sources to scale your business, and tactical tips to accelerate pipeline growth. The Lead Value Index overall has been steadily increasing and is nearly twice as high as it was pre-pandemic due to strong increases in home prices along with big improvements in lead prices.
CINC is the leader in online real estate lead generation with more than 3,000 clients. The CINC client marketing team manages almost $30 million in search and social advertising spend annually.