CINC 4Q 2021 Real Estate Seller Leads Market Report

The Google real estate seller CPL (full report here) continues to outpace last year's prices due to strong demand for seller leads and the continued low home inventory. 

The large markets with the lowest lead prices continue to be Philidelphia and St. Louis, which are both below $10 a lead. The most expensive big markets are San Diego and San Francisco with CPLs above $20 per lead. 

The most affordable markets for seller leads are Fort Wayne, IN; Gulfport, MS; and Gettysburg, PA.

We expect the cost per lead to remain higher than last year's levels. But lead prices typically improved from the fourth quarter to the first quarter, and we expect that trend to continue. 

We recently held a webinar (you can watch the full recording here) where we discussed in detail the origin and importance of the LVI. In brief, the higher the number the better the value. The markets with high LVI scores either have high home prices, low CPLs, or a combination of the two. The Lead Value Index overall has been steadily increasing and is nearly twice as high as it was pre-pandemic due to strong increases in home prices along with big improvements in lead prices.

The big markets with the highest LVI are Boston, San Francisco, and Los Angeles. The best performing market overall is Honolulu which has very high home prices and low lead prices.

You can access the full detailed report here.

CINC is the leader in online real estate lead generation with more than 3,000 clients. The CINC client marketing team manages almost $30 million in search and social advertising spend annually.