Online Real Estate Buyer and Seller Leads

Real Estate Google Ads for Paid Search Lead Generation 

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  Using Google Ads to Connect with Real Estate Buyer and Seller Leads at Right Time Online

  Search advertising is a great way to reach home buyers and sellers at the moment they are thinking about making a real estate move.

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  Niche Property Type Google Ads Targeting for Real Estate Leads

  CINC has developed proprietary technology that allows us to target specific property types within a market. We dig deep into more than 80 niches - such as waterfront, golf, and gated communities. Our technology allows us to forecast how a specific niche will do in a specific area and see whether it will generate an acceptable cost per lead.

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  Hyperlocal Submarket Targeting for Real Estate Leads

  Sometimes the best cost per lead can be gained by focusing on the city itself. Many times the submarkets within a particular city give the best lead price. The submarkets include neighborhoods, school districts, high schools, geographical landmarks, cultural touchstones, golf courses, streets, and zip codes. In addition to a good cost per lead, we find that these hyperlocal leads are also closer to making a purchase decision.

Google Ads Real Estate Lead Targeting

Hyperlocal Targeting with Paid Search Google Ads for Better Real Estate Lead Generation

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  Customized Local Real Estate Lead Targeting Solutions for Paid Search Google Ads

  Search advertising is very customizable. CINC uses a hyper-local strategy in the United States and Canada which allows you to target just the areas where you want to get leads. And we don't force you to take particular markets, unlike some competitors who require you to focus on specific zip codes.

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  Better Quality Real Estate Leads from Hyperlocal Targeting with Google Ads

  Hyperlocal leads are better quality.  They are more down funnel leads. The idea is that if someone is looking for a home in a particular school district or neighborhood, they are probably farther along in the home buying process than someone who just searches for homes in the broader city. 

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  Lower Real Estate Lead Cost Through Better Targeting on Google Ads

  Adding areas with low CPLs lowers your overall account CPL.  If your account only is targeting one area that sees a $7 CPL (cost per lead) for example.  If you add additional areas that have a CPL below $7, then your overall account CPL will go down.  In general, it’s better to target more areas. Even adding other areas that have same CPL will help you because it will allow you to lower your bids on existing areas to keep spend within same budget. However, we do caution against adding areas with much higher CPLs, or it could hurt performance.

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Try Free Local Google Ads Targeting Tool for Real Estate Leads

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  Access Historical Proprietary Google Ads Data for Real Estate Leads in Your Local Market

  CINC has analyzed 10 years of proprietary Google advertising data to determine the top-performing cities, school districts, neighborhoods, zip codes, and geographic areas near you based on a combination of lead volume and lead cost.

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  Discover New Targeting Insights on Google Ads to Find Better Real Estate Leads

  And the data is surprising. Consider two nearly identical, adjacent neighborhoods. Targeting one will fill your sales pipeline. The other will waste your money. Find out where you should invest your marketing dollars.
  
  

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  Learn Google Ads Targeting Best Practices of Other Top-Performing Brokers and Realtors in Your Area

  Top-performing real estate brokerages and agents are moving from local targeting into hyperlocal targeting to improve both lead quality and volume. Get new hyperlocal areas to target and performance data to use in your Google Ads campaigns, your site content and more.