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United States Real Estate Lead Generation Overview:
- American Real Estate Buyer & Seller Leads for Real Estate Teams & Agents
- How has CINC been able to help American real estate teams and agents dramatically improve their lead generation performance?
- Want the best real estate leads in the United States?
- Our American CINC Customers Love Our Real Estate Leads
- How does CINC help realtors generate American real estate leads?
- Paid Search Advertising with Google Ads for Real Estate Lead Generation in the United States
- Paid Social Advertising with Facebook and Instagram for Real Estate Lead Generation in the United States
- Display Advertising for Real Estate Lead Generation in the United States
- Real Estate Team Listing Ads for Real Estate Lead Generation in the United States
- Google Local Service Ads for Real Estate Lead Generation in the United States
- Seller Cash Offer Advertising for Real Estate Lead Generation in the United States
- Brand Advertising for Real Estate Lead Generation in the United States
- Sphere of Influence Advertising for Real Estate Lead Generation in the United States
- Leveraging Data & Analytics to Improve Real Estate Lead Generation in the United States
- Utilizing Technology to Improve Real Estate Lead Generation in the United States
- Using Third-Party Support to Improve Real Estate Lead Generation in the United States
- What is the cost per lead for real estate lead generation in the United States?
- Ready to start receiving high-quality real estate leads in the United States?
- Real Estate Lead Generation by Top Markets
American Real Estate Buyer & Seller Leads for Real Estate Teams & Agents
CINC has been the American leader in online real estate lead generation for more than 10 years. We are a Google Premier Partner and a Meta Business Partner. Over the years, we've generated more than 30 million leads for our clients - an amount larger than the population of Texas. Our ads have been seen more than 5 billion times and our sites have been visited more than 200 million times.
Over that period, our performance has improved dramatically and our lead price has steadily lowered. The standard buyer cost per lead is less than half of what it was when we started.
How has CINC been able to help American real estate teams and agents dramatically improve their lead generation performance?
We've invested millions of dollars in building the best-in-class lead generation and conversion technology platform which is optimized to generating high quality leads at the lowest cost.
Unlike other providers who offer a do-it-yourself solution, we've assembled the most experienced team in online real estate lead generation who are skilled in improving performance at an individual account and portfolio-wide scale.
Success breeds success. Because of our industry-leading client portfolio, we've assembled the most data in real estate lead generation and have been able to use that to continually refine our process, and generate more and better leads.
Want the best real estate leads in the United States?
Request a demo to learn how our all-in-one real estate lead generation and conversion platform connects teams and agents with serious home buyers and sellers.
Our American CINC Customers Love Our Real Estate Leads
How the #1 Keller Williams Team in Florida (The Nickley Group) built their team on the CINC platform
Learn how Tom Nickley built his business with CINC.
From 0 to 30 Sold Homes in Year 1 - Brooke Sines
Brooke Sines is a Team Leader in two states for RE/MAX. She recently sat down with us to discuss her CINC lead generation and conversion strategies.
How Calvin Case Grew from 6 Agents to 170 Agents in 4 Years
Calvin Case’s systematic approach to real estate lead generation and conversion in both “sphere” and online channels is unparalleled. Learn his secrets.
How does CINC help realtors generate American real estate leads?
CINC offers a complete suite of online real estate lead generation advertising options in the United States - buyer & seller, search & social.
- Paid Search Advertising with Google Ads for Real Estate Lead Generation in the United States
- Paid Social Advertising with Facebook and Instagram for Real Estate Lead Generation in the United States
- Display Advertising for Real Estate Lead Generation in the United States
- Real Estate Team Listing Ads for Real Estate Lead Generation in the United States
- Google Local Service Ads for Real Estate Lead Generation in the United States
- Seller Cash Offer Advertising for Real Estate Lead Generation in the United States
- Brand Advertising for Real Estate Lead Generation in the United States
- Sphere of Influence Advertising for Real Estate Lead Generation in the United States
You provide the local areas in America you want to target and the types of leads you want to receive (You can try our free submarket targeting tool here). We create and optimize the campaigns - you can focus on selling homes. And you can change your target areas and ad types at any time to set you up for your future growth.
Paid Search Advertising with Google Ads for Real Estate Lead Generation in the United States
Search is the largest component of CINC's advertising portfolio in the United States. We annually spend $25 million on Google advertising alone each year. (We use Bing on a limited basis.)
Google search advertising is a great way to reach home buyers and sellers in the United States at the moment they are thinking about making a real estate move.
Search advertising is also very customizable. CINC uses a hyper-local strategy in America which allows you to target just the areas where you want to get leads.
And we don't force you to take particular markets, unlike some competitors who require you to focus on specific zip codes.
The cornerstones of the hyper-local strategy are niche marketing and submarkets.
Paid Social Advertising with Facebook and Instagram for Real Estate Lead Generation in the United States
Social media advertising - mostly Facebook & Instagram - is the other cornerstone lead type in the United States. We generally recommend clients start with a combination of multiple ad types, diversifying the lead flow.
Leads from social media typically have a lower cost per lead than search leads in America - giving your pipeline a boost. The quality of the data is also superior to search because the registration data is pulled directly from the home seeker’s social media profile, so it is almost 100% accurate.
CINC also recommends social media as the primary method to promote your listings in the United States.
We can advertise specific properties that you have listed from your branded Facebook Business Page (promoting your brand and your listing to interested home seekers in your area at the same time).
Facebook allows us to create advertisements in non-English languages and target the ads to speakers of those languages.
Display Advertising for Real Estate Lead Generation in the United States
The best, and lowest cost, source for new leads, CINC's proprietary, AI-enabled ListCast is an exclusive advertising option that takes property alerts to the next level in the United States.
ListCast dynamically creates and displays custom, hyper-targeted home search property ads in the United States to your current leads, your old leads, and site visitors who are not-yet leads based on their individual home search history – bringing leads who visit your site but don’t register back and re-energizing old leads with ultra-relevant property ads based on that lead’s specific search.
The ads are shown on Facebook, Instagram, and the Google Display Network in the United States.
Real Estate Team Listing Ads for Real Estate Lead Generation in the United States
Spun off from ListCast, team listing ads are another great way to generate leads off of property listings in the United States. Unlike ListCast which uses a proprietary remarketing algorithm, team property ads are dynamically created property ads on Facebook and Instagram that show your team’s current listings.
The properties update daily based on what is now in the MLS – meaning the ads always display your most up-to-date inventory.
This is a great option to show value to your current sellers, gain visibility for your brand and your inventory to interested home seekers in your area, and generate high-quality listing leads at an effective price point.
During the lead registration process, leads are provided with an option to request a showing directly from the ad, helping you identify the most ready now leads for follow up.
Google Local Service Ads for Real Estate Lead Generation in the United States
With CINC’s Real Estate Google Local Services Ads (LSA's) in the United States you will receive phone calls and text messages from prospective clients who are searching for a real estate on Google.
The ads appear at the top of the Google search results screen in the United States and are mostly used on mobile devices. Most of the conversations are phone calls – rather than tests – and the phone numbers of the caller appear in your CINC dashboard.
The cost per lead is a bit higher than conventional buyer leads – ranging from $30 to $60 in the United States depending on the market – but they are a great way to augment your Google buyer leads with more down-funnel leads.
Seller Cash Offer Advertising for Real Estate Lead Generation in the United States
Highly motivated seller leads. CINC's Cash Offer advertising in the United States specifically targets homeowners in your market who are interested in receiving an all-cash offer for their home.
As part of the lead registration process, the prospective American home seller answers 15 questions about their property (everything from address to paint colors to garage type) so you have and extensive lead profile to use in follow up.
This is a great option to explore if you are looking to generate more down-funnel seller leads in the United States.
Brand Advertising for Real Estate Lead Generation in the United States
Branded display advertising is a great way to improve your brand awareness and keep in touch with both current clients and new leads for realtors in the United States.
The ads increase the likelihood your leads will call you back, because they will have seen your attractive, hyper-targeted, dynamic brand messaging through the internet.
Shown on the Google Display Network and Facebook in the United States, the ads are created by a CINC designer and feature dynamic animated rich media in a wide variety of sizes.
Sphere of Influence Advertising for Real Estate Lead Generation in the United States
In addition to anybody who visits your CINC website, your brand advertising is shown to your Sphere of Influence in the United States.
We'll upload your current leads and target them with your ads - even if they've never been to your site.
Leveraging Data & Analytics to Improve Real Estate Lead Generation in the United States
Let CINC’s data driven marketing approach guide your leads home in the United States!
We are able to reach the most accurate conclusions in part because we have access to more real estate data in the United States than competitors because of the size of our advertising portfolio and our many years of experience. We are also committed to testing all aspects of the lead generation effort.
The data is useful on a macro and micro level. We can improve overall performance on a macro basis by seeing which ad text, bid strategies, keywords, and registration methods perform best, by continually testing.
Utilizing Technology to Improve Real Estate Lead Generation in the United States
Because of the complexity of online advertising in the United States you need more than a team and data - you need tools and automation to deliver the lowest cost per lead.
Our niche advertising strategy in the United States is only possible because automation we created allows us to analyze and implement a complete niche program in minutes - rather than days. And we can continue to refine it after it is created.
CINC has invested in the most robust suite of automation tools in the American real estate industry to help supercharge the efforts of the optimization team.
This allows us to make more than 40,000 changes a month for client accounts - maximizing the impact from daily performance and spending trends, time-of-day performance differences, keyword match types and device variances. This would not be possible without the custom CINC account management software in the United States.
Using Third-Party Support to Improve Real Estate Lead Generation in the United States
The CINC Client Marketing Team in the United States has been providing outstanding service and industry-leading results for more than a decade. All told, our team of experts has over 120 years of experience in digital advertising, with most of this experience in the real estate space specifically.
Unlike other companies in the United States which are largely self-serve or staffed by generalists, CINC’s team of experts is US-based and available to clients. Each year the CINC Client Marketing Team manages more than $30 million of ad spend on behalf of our clients, making CINC one of North America’s largest online advertisers – and the largest real estate advertising portfolio representing real estate agents and teams.
Every Pro and Ramp CINC client in the United States gets a dedicated advertising account manager to oversee their advertising program. We will advise you on the best budget allocation for your specific campaign, based on your goals, your market, and your account performance. We make advertising easier and “done-for-you” but still giving the option for control.
In addition to working on accounts, our experienced team in the United States analyzes to determine best practices, which we use to improve all accounts. This includes determining the best ads, keywords, registration forms, and more.
What is the cost per lead for real estate lead generation in the United States?
What is the cost per lead for buyer lead generation in the United States?
Here is the cost per lead for buyer real estate lead generation in the 10 largest markets in the United States.
| United States Market Size Rank | United States Market | Buyer Cost Per Lead | Recent Change in Cost Per Lead |
| 1 | New York- Newark- Jersey City, NY- NJ- PA | $5.84 | 28% |
| 2 | Los Angeles- Long Beach- Anaheim, CA | $7.80 | 17% |
| 3 | Chicago- Naperville- Elgin, IL- IN- WI | $4.56 | 18% |
| 4 | Dallas- Fort Worth- Arlington, TX | $5.80 | 28% |
| 5 | Houston- The Woodlands- Sugar Land, TX | $4.20 | 24% |
| 6 | Philadelphia- Camden- Wilmington, PA- NJ- DE- MD | $4.94 | 3% |
| 7 | Washington- Arlington- Alexandria, DC- VA- MD- WV | $6.94 | 27% |
| 8 | Miami- Fort Lauderdale- West Palm Beach, FL | $5.42 | 37% |
| 9 | Atlanta- Sandy Springs- Roswell, GA | $4.61 | 21% |
| 10 | Boston- Cambridge- Newton, MA- NH | $6.22 | 33% |
What is the cost per lead for seller lead generation in the United States?
Here is the cost per lead for seller real estate lead generation in the 10 largest markets in the United States.
| United States Market Size Rank | United States Market | Buyer Cost Per Lead | Recent Change in Cost Per Lead |
| 1 | New York- Newark- Jersey City, NY- NJ- PA | $12.53 | 24% |
| 2 | Los Angeles- Long Beach- Anaheim, CA | $17.70 | -25% |
| 3 | Chicago- Naperville- Elgin, IL- IN- WI | $6.93 | -17% |
| 4 | Dallas- Fort Worth- Arlington, TX | $12.37 | -24% |
| 5 | Houston- The Woodlands- Sugar Land, TX | $14.76 | 17% |
| 6 | Philadelphia- Camden- Wilmington, PA- NJ- DE- MD | $7.60 | -23% |
| 7 | Washington- Arlington- Alexandria, DC- VA- MD- WV | $12.81 | -8% |
| 8 | Miami- Fort Lauderdale- West Palm Beach, FL | $13.28 | 1% |
| 9 | Atlanta- Sandy Springs- Roswell, GA | $13.07 | -20% |
| 10 | Boston- Cambridge- Newton, MA- NH | $13.20 | 36% |
How do real estate lead costs compare to home prices in different markets?
Here is our lead value index reading (comparison of buyer cost per lead to home prices) for the largest markets in the United States.
| United States Market Size Rank | United States Market | Buyer Cost Per Lead | NAR Home Price Data | Lead Value Index |
| 1 | New York- Newark- Jersey City, NY- NJ- PA | $5.84 | $621,000 | 26.6 |
| 2 | Los Angeles- Long Beach- Anaheim, CA | $7.80 | $825,700 | 26.5 |
| 3 | Chicago- Naperville- Elgin, IL- IN- WI | $4.56 | $370,100 | 20.3 |
| 4 | Dallas- Fort Worth- Arlington, TX | $5.80 | $408,200 | 17.6 |
| 5 | Houston- The Woodlands- Sugar Land, TX | $4.20 | $357,200 | 21.3 |
| 6 | Philadelphia- Camden- Wilmington, PA- NJ- DE- MD | $4.94 | $346,300 | 17.5 |
| 7 | Washington- Arlington- Alexandria, DC- VA- MD- WV | $6.94 | $626,700 | 22.6 |
| 8 | Miami- Fort Lauderdale- West Palm Beach, FL | $5.42 | $589,000 | 27.2 |
| 9 | Atlanta- Sandy Springs- Roswell, GA | $4.61 | $379,700 | 20.6 |
| 10 | Boston- Cambridge- Newton, MA- NH | $6.22 | $722,200 | 29.0 |
Ready to start receiving high-quality real estate leads in the United States?
Request a demo and see the difference between CINC and… well, everyone else..